Retargeting advertising campaigns or remarketing campaigns, are based in showing our ads to people who visited our website before.
It can be done with people who visited any page within our website or targeting people who visited certain section on our site, referring for example to a particular product or service.
Remarketing campaigns often improve conversion rate and ROI of our advertising investment, while allowing us to “accompany” potential customers interested in our products or services with our promotional banners as they browse other websites.
Advertising with retargeting is available on platforms like Google Adwords for both search and display network, and for mobile advertising and also within Facebook through the Facebook Exchange platform.
Remarketing campaigns are especially useful to offer special benefits or display content associated with visitors or potential customers who have already shown their interest before.