Comments about Instagram logo redesign erupt in social networks

instagram logotipo redesenho

instagram logo redesignWe were already hearing rumors that Instagram was working on the redesign of a new design for Android, but we did not expect the renovation was going to be so radical. The popular photographs App with over 400 million users, announced a new design for both the application icon, and everything inside it. The new Instagram logo redesign corresponds to the third time that the App changes it appearance. The first two designs were made by Kevin Systrom (Instagram co-founder) and the last one by Ian Spalter (chief designer).

The redesign also extends towards the three applications owned by the social network: Boomerang (facilitates recording short videos), Layout (used to create photo collages) and Hyperlapse (creates fast motion videos).

As reported by the social network in its announcement, the new design improves how the App looks and feels, but without changing the navigation style that characterizes it. In addition, the App aims to put more focus on photos and videos.

Ian Spalter said that this redesign is a reflection of the different ways in which users of Instagram, Layoutt, Boomerang and Hyperlapse use the services. “We ask employees to describe  Instagram logo of in less than 5 seconds. Almost all obviated the rainbow, lens and viewfinder”, said design specialist.

What is curious is that in the middle of the vintage revolution that society lives, Instagram has decided to eliminate the retro air that characterizes the App since its launch in 2009.

Several social networks impact

Instagram users level of satisfaction has always been high, since the platform is dynamic and filters have been improving. What happened, then, that the App become object of criticism?

Social networks are sensitive, perhaps this is the reason why Instagram users does not applaud the new logo. Instead of this they express their rejection in other social networks like Twitter and Facebook.

Users in social networks, especially on Twitter, were quick to express their opinion:

rediseño logo Instagram
rediseño en el logo de Instagram

 

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How to succeed in Instagram?

triunfar en Instagram

The question brands frequently make is: How to succeed in Instagram? This has become the social network of the moment and companies are trying to position themselves there. The reasons for this growing interest are varied:

-Everybody is talking about this Social network and brands seek to get some profit from it.
-Usage numbers are growing, which means there is a lot of ground to explore and to attract consumers.
-Results are being felt and engagement figures are higher than those of other social networks.
-Instagram is a showcase for audiovisual content: Brands communicate through pictures and videos and this content is the most interest today to consumers.

HubSpot has made a ranking of the 16 best brands that are on Instagram and from this selection it’s easy to draw a few lessons:

Photos must be of quality

It is no longer enough to meet the minimum requirements to highlight in the social network, now brands have to share quality pictures. One example is National Geographic. Both the magazine and Instagram have always taken great care quality and professionalism of the pictures. But not always professional teams are required to obtain high-quality images, you can get incredible results knowing how to use mobile devices.

Avoid talking about “yours”

One of the temptations in wich brands may fall is to publish photographs of their products or services. That’s considered spam. You have to create conversations and generate genuine interest from users. It should reflect the philosophy of the brand. Companies that succeed in Instagram manage their images communicate what interests them, what they like and what they want to share.

Brands must have a personality

Each brand must have their own values, characteristics and interests and also that personality has to be consistent. It is not worth to change based on fashions and trends. The images have to be shared like a cover letter that help consumers understand the philosophy of the brand. All this is important because the photos identify the target to which it is intended to reach.

Brands involve others

It is not enough to post pictures and wait for “like”. Successful brands achieve that users are part of the message and become issuers.

How prepared is your brand to succeed in Instagram?

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