Comments about Instagram logo redesign erupt in social networks

instagram logotipo redesenho

instagram logo redesignWe were already hearing rumors that Instagram was working on the redesign of a new design for Android, but we did not expect the renovation was going to be so radical. The popular photographs App with over 400 million users, announced a new design for both the application icon, and everything inside it. The new Instagram logo redesign corresponds to the third time that the App changes it appearance. The first two designs were made by Kevin Systrom (Instagram co-founder) and the last one by Ian Spalter (chief designer).

The redesign also extends towards the three applications owned by the social network: Boomerang (facilitates recording short videos), Layout (used to create photo collages) and Hyperlapse (creates fast motion videos).

As reported by the social network in its announcement, the new design improves how the App looks and feels, but without changing the navigation style that characterizes it. In addition, the App aims to put more focus on photos and videos.

Ian Spalter said that this redesign is a reflection of the different ways in which users of Instagram, Layoutt, Boomerang and Hyperlapse use the services. “We ask employees to describe  Instagram logo of in less than 5 seconds. Almost all obviated the rainbow, lens and viewfinder”, said design specialist.

What is curious is that in the middle of the vintage revolution that society lives, Instagram has decided to eliminate the retro air that characterizes the App since its launch in 2009.

Several social networks impact

Instagram users level of satisfaction has always been high, since the platform is dynamic and filters have been improving. What happened, then, that the App become object of criticism?

Social networks are sensitive, perhaps this is the reason why Instagram users does not applaud the new logo. Instead of this they express their rejection in other social networks like Twitter and Facebook.

Users in social networks, especially on Twitter, were quick to express their opinion:

rediseño logo Instagram
rediseño en el logo de Instagram

 

What do you think about Instagram logo redesign?
Consult us about our Monthly Plan on Social Networks!

Secrets of YouTube

secretos de Youtube

secretos de Youtube

Scooter Braun, manager of artists, chosen by “Time” magazine as one of the top 100 influencers in the world, shared some of  YouTube secrets.

Braun owns SB Projects, a company dedicated to find engagement of artists worldwide. It was he who convinced Bieber moving to United States and who led him to fame. Later he did the same with other artists such as Psy, Ariana Grande or Carly Rae Jepsen.

We will share some helpful tips to achieve  digital marketing dream: amass the scope and build a brand.

Generate privacy

For Braun, the key to success of the first videos of Bieber broke a tie one on one with people watching him. For him it is not about “millions of impressions,” but to provide experiences.

Braun recommended the young Bieber to begin each video saying his name and sing live. What he wanted was to make people feel they are in the room with him or that  they are looking at something intimate and private.

Listen to your audience

In the early days of exploding Justin Bieber, Braun saw that the artist was having a ton of traffic on YouTube in the UK. Braun wanted to take the artist there, but the record firm opposed because Bieber wasn’t  on UK radio.

Braun insisted and brought Bieber  to the UK on their own. They came to Universal Records and announced that they would be giving a show on the label. The success was overwhelming and the next day, his songs began to be heard on the radio in the UK. This was one of the first experiences in which online ended nurturing traditional media.

Be creative!scooter-braun-talks-schoolboy-universal-deal

Many people would tell Braun that music industry was dead, however, he found on YouTube a unique opportunity.

Braun knew that things had changed: music could be obtained for free, and it invalidates the need to buy a CD or pay for a concert. A single hit would not fill stadiums, people had to listen to artists and they should like it.

What is the solution to make it profitable? “You need to be more creative”, Braun says. YouTube paid music industry more than 3,000 million dollars in royalties. Braun showed music industry did not die, it just reinvented.

Is your company ready to exploit the benefits of YouTube?

Consult us for our monthly plan of social networks!

Twitter beats Facebook for the first time

Twitter beats Facebook

twitter y facebook

Twitter celebrates 10 years and their numbers are below those of Facebook at the same age. As we can see in the table below, Twitter has been lagging behind Facebook in terms of assets and income users. The company is still losing money while Facebook earned more than US $500 million per quarter at the same point in its life cycle. However Twitter beats Facebook in an area for the first time in 10 years.

This area represents the hope of Twitter: revenue per user. Twitter has been able to get about US $2.33 per user, while Facebook gets only US $2.11 per user at this point.

If Twitter somehow managed to capture more users and get them to use the service monthly, it could become even greater than Facebook business. However, the growth of Twitter users has stagnated over the last year, so we should wait to see what happens this year to start putting our chips on this social network.

facebook y twitter comparación

 

Is your brand ready to face the constant changes of social networks?

Consult us for our Social Networking and Community Managment plan!

 

Tension between Facebook and Snapchat

facebook y snapchat

facebook y snapchatThis week Facebook incorporates an animated filters application, called “Masquerade”. While it is known that for some time there is tension between Facebook and Snapchat, this news did nothing but intensifying it. The rivalry between these companies part of both fighting for dominance of digital video (the protagonist of 2016) and investment in advertising that this entails.

Since 2012, Facebook has tried to catch up with some of the tools of the fashion social network, and this acquisition leaves the sight of the brutal competition between the two companies.

Facebook: Failed attempts

Snapchat has understood the younger users, known as “millennials”, and since 2011, Facebook has tried several times unsuccessfully to imitate some of the most attractive features of his rival.

  • In 2012 they released “Poke”, an application that allowed users to send photos and videos for a limited time, after which they self-destroyed. The application died a year and a half later.
  • Mark Zuckerberg did not give up, and he tried again in 2014 with another similar app, called “Slingshot”. It was not very successful and in December of that year ceased to exist.

The interest Facebook has on Snapchat goes beyond wanting to copy it . Mark tried to buy it twice, but its CEO (Evan Spiegel) refused on both occasions.

Video ambitions 

Facebook says it plans to keep “Masquerade” as a standalone application and at the same time seeks to incorporate selfie effects similar to those of Snapchat, to their own products. On the other hand, as we know the video is the main protagonist of 2016, and it is for this reason that Facebook has begun putting great emphasis on its new addition: “Facebook Live”,  an application for live video transmission.

The sense of threat Facebook felt for Snapchat is justified , since both have the same number of daily views on videos, but Snapchat has fewer active users. The main difference between the two is that in Snapchat users have to touch the screen to see the video, while Facebook videos are autoplay.

Snapchat is in the first stage of doing business, ruling advertising in “stories”, “discover” or “live”, spaces that are attractive to advertisers.

Nick Cicero, CEO of “Delmondo” and Snapchat analytics specialist, says Facebook asked in January about influencers and Snapchat audience. However they did not reach any agreement.

Snapchat is not far behind and decided to fight. The company has hired one of Facebook’s publicists, Sriram Krishnan, the founder of “Facebook Audience Network”, which places ads on Facebook applications and mobile sites.

How will this rivalry continue? We do not know. We hope that both companies continue  incorporating innovative tools.

Consult our Monthly Community Managment Plan and optimize your results in social networks!

2016: Year of the video and smartphones

Año del vídeo y el smartphone

Año del vídeo y el smartphone

Year after year technology evolves and this brings new trends in communication and new strategic digital marketing. While it is known that nowadays the main investment channels are blogs and social networks, 2016 brings changes as the explosion of online video and audio. The year has just begun but everything leads us to believe that this will be the year of the video and smartphones.

The growing popularity of smartphones has been a major change in the area of marketing and digital advertising. This year, the investment in shares of marketing for mobile devices sevenfold. Mobile happens to be a complement to be a major player in the buying process by factors such as geolocation in real time, which are essential to meet the demands of users at all times. Incorporating features of this type will cause the m-commerce (mobile commerce) continue to grow as it did throughout 2015, and is expected to do so in 2016 by 48%.

On the other hand we must not forget that companies wishing to be relevant should add value to make the audience feel identified. The strategy for communicating through smartphones is not the same as the one used for traditional means, whereby the message must be customized and attractive to potential customers, in order to make them feel curious to know more about my product or service.

Online videos: protagonists of 2016

Online videos becomes the main challenge in digital marketing strategies. Gifs, 360 ° or interactive experience videos, among others, are new formats that make videos more atractive for users.

Videos, with new formats in addition enter the world of SEO strategies (organic search engine optimization). 80% of Internet users consume online videos, this is a unique opportunity to achieve good search engine rankings and gain relevance in the network.

Videos and gifs are a challenge for both brands and agencies. Videos can’t be communicate in the same way that a picture, so the type of strategy that was useful so far with still images has little to do with the strategy for communicating videos.

Trends in social networks

The main social platforms such as Facebook or Twitter, lose weight in favor of new social networking boom such as Instagram, Snapchat or LinkedIn. In these networks, more visual, video is a key element to reach users. Most innovative brands are looking foward to promoted in  these social networks that incorporate thousands of users every day.

Another trend in social networking is that these will become outlets. Thanks to the integration of “Call to action” users can directly purchase products from these platforms. Thus social networks facilitate the buying process of the users, expanding its main function: to communicate, zoom in and connect people.

Is your company ready to enter the field of videos and investing in smartphones strategy?

Contact Us!

Tutorials: Getting closer to the consumer

tutoriales

tutoriales

How to change a tire, paint a wall, learn to play guitar, fix her hair or prepare the best recipes. The questions are varied but they all serve a critical moment: the “want-to-do” moment. The tutorials are able to talk about the brand and consumers value for helping them to take action.

Instructional searches on YouTube increased 70% year over year and for 2015 looked at over a hundred million hours of its kind in the United States. In Latin America, several brands found the opportunity to be more present to their customers through tutorials that help in those micromoments where they want to learn to do something or solve everyday issues.

Thanks to the growing popularity of this type of content, brands begin to bet in this kind of videos. This way, a brand of soap powder form shows how to remove tomato stains, some food brands promote a series of tutorials with step-by-step recipes based on your product and cosmetics brands have a channel where customers can consult various types tutorials for a good makeup.

The following steps can help brands to capture consumers:

• Identify what consumers want to know and how your brand can solve that problem.
• Answer the question with relevant content.
• Always Reply to specific searches.
• Use descriptive titles to make them easy to find.
• Measure the impact of your content.

Identifying the needs of users, according to their specific searches, responding to questions with relevant content and use descriptive titles brands can win this important micromoment where consumers also define their preferences. The tutorials are here to stay and brands must display the potential that they have to bring them to their consumer.

Is your brand attentive to the “want-to-do” moment?

Contact Us!

 

Facebook launches alternatives to Like button

Facebook lanza alternativas al boton me gustaHace mucho tiempo que los usuarios de Facebook reclamaban opciones alternativas al famoso botón ‘Me gusta’. Aunque el botón ‘No me gusta’ ya estaba descartado hace mucho tiempo, la compañía no tardaría en lanzar algo de este estilo.

El momento llegó y desde el Viernes 9 de Octubre Facebook está probando (en España e Irlanda por el momento) nuevas alternativas al ‘Me gusta’. Los usuarios pueden calificar las publicaciones de sus contactos con emoticones que representan: ‘Me encanta’, ‘Me divierte’, Me alegra’, ‘Me asombra’, ‘Me entristece’ y ‘Me enfada’.

Este nuevo sistema de reacciones funciona de forma independiente al botón ‘Me gusta’ y a los comentarios. Es decir, una publicación puede acumular, por ejemplo, tres ‘Me gusta’, cuatro ‘Me encanta’ y dos comentarios.

Los emoticones se despliegan al pasar el cursor sobre el botón ‘Me gusta’.En la versión móvil, hay que mantenerlo presionado para que aparezcan las nuevas opciones.

Facebook ha matizado que, a diferencia de los ‘Me gusta’, estos emoticones podrán usarse en las publicaciones pero no en los comentarios de las mismas.

Hace unas semanas Mark Zuckerberg anunció: “Es importante dar a la gente más opciones que ‘Me gusta’ para ayudarles a expresar empatía”. El mismo reconoció que “no todos los momentos son buenos momentos”.

No al ‘No me gusta’

La opción de incorporar el botón “No me gusta” fue debatida pero se descartó porque “atraería mucha negatividad a Facebook y esto es algo que desde la red social no se quiere promover”, según palabras de Bret Taylor, ex directivo de la empresa y creador del botón ‘Me gusta’.

Los responsables de la red temían que esa posibilidad aumentase las tasas de acoso cibernético. Además, creían que afectaría de forma negativa a empresas y marcas, lo que podría conllevar pérdida de grandes ingresos para Facebook.

Customer Service through Social Media

atencion-cliente-redes-socialesSocial Media Strategy.

Según un estudio realizado por la Universidad de Social Media Marketing (SMMU), menos de la mitad de las empresas cuentan con una estrategia definida para llevar adelante la gestión sobre las críticas o reclamos que reciben en sus redes sociales.

El mismo estudio establece además que el 58,2% de las marcas presentes registraron de forma ocasional algún tipo de queja o comentarios despectivo a través de sus redes sociales, mientras que un 10,9% recibió estas a menudo, y otro 4,9% con bastante frecuencia. El 26% de los encuestados acepta que su reputación online se ha visto afectada por la incidencia de estas quejas o reclamos que les llegan a través de las redes sociales.

Cuando hablamos de un plan estratégico adecuado para las redes sociales no hablamos únicamente de actualizar las noticias que surgen día a día, sino también de manejar la reputación online de las empresas y poder llevar adelante un espacio de comunicación y relación personalizada, donde se le pueda otorgar al cliente una respuesta satisfactoria en el menor tiempo posible.

Si bien muchas empresas confiesan no tener una estrategia definida, la gran mayoría al menos intenta dar una respuesta en el día y no opta por hacer silencio frente a estas críticas o sugerencias.

Los datos analizados anteriormente muestran a las claras la importancia que tiene para las empresas un buen funcionamiento y servicio prestado a través de las redes sociales hoy en día.

Los clientes pasan mucho tiempo en las redes y optan cada vez más por contactarse con las empresas a través de ellas, y exigen respuestas rápidas y efectivas, cuando mucho de ellas no están aún preparadas.