{"id":3988,"date":"2010-09-20T22:39:30","date_gmt":"2010-09-21T01:39:30","guid":{"rendered":"https:\/\/www.way2net.com\/digital-marketing-strategy\/analisis-competitivo\/"},"modified":"2026-02-18T11:20:10","modified_gmt":"2026-02-18T14:20:10","slug":"competitive-analysis","status":"publish","type":"page","link":"https:\/\/www.way2net.com\/en\/digital-marketing-strategy\/competitive-analysis\/","title":{"rendered":"Competitive Analysis"},"content":{"rendered":"[av_slideshow_full size=&#8217;no scaling&#8217; stretch=&#8221; animation=&#8217;slide&#8217; autoplay=&#8217;false&#8217; interval=&#8217;5&#8242; src=&#8221; attachment=&#8221; position=&#8217;top left&#8217; repeat=&#8217;no-repeat&#8217; attach=&#8217;scroll&#8217;]\n[av_slide_full id=&#8217;2709&#8242;]\n[\/av_slideshow_full]\n[av_heading tag=&#8217;h3&#8242; padding=&#8217;10&#8217; heading=&#8217;Competitive Analysis&#8217; color=&#8221; style=&#8221; custom_font=&#8221; size=&#8221; subheading_active=&#8221; subheading_size=&#8217;10&#8217; custom_class=&#8221; admin_preview_bg=&#8221; av-desktop-hide=&#8221; av-medium-hide=&#8221; av-small-hide=&#8221; av-mini-hide=&#8221; av-medium-font-size-title=&#8221; av-small-font-size-title=&#8221; av-mini-font-size-title=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221;][\/av_heading]\n[av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;]\n<h3>Keyword Research<\/h3>\n<div>\n<div style=\"text-align: justify;\">\n<div style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><img decoding=\"async\" class=\"alignright wp-image-255 size-full\" style=\"width: 236px; height: 214px; margin: 5px 10px; float: left;\" title=\"keyword-research\" src=\"https:\/\/www.way2net.com\/wp-content\/uploads\/2010\/09\/keyword-research.jpg\" alt=\"Analisis de Palabras Claves\" width=\"236\" height=\"214\" \/><\/span><span style=\"font-size: 14px;\"><span style=\"background-color: #ffffff;\"><span style=\"color: #a9a9a9;\"><span style=\"font-family: lucida sans unicode,lucida grande,sans-serif;\">Para empezar, es fundamental hacer un an\u00e1lisis para identificar las palabras m\u00e1s relevantes para orientar sus campa\u00f1as de marketing online. <\/span><\/span><\/span><\/span><\/div>\n<\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"background-color: #ffffff;\"><span style=\"color: #a9a9a9;\"><span style=\"font-family: lucida sans unicode,lucida grande,sans-serif;\">Una e<\/span><\/span><\/span><span style=\"background-color: #ffffff;\"><span style=\"color: #a9a9a9;\"><span style=\"font-family: lucida sans unicode,lucida grande,sans-serif;\">lecci\u00f3n inteligente de palabras clave y frases relevantes para su negocio es esencial para llegar al p\u00fablico adecuado y orientar sus campa\u00f1as de posicionamiento y asignaci\u00f3n de presupuesto econ\u00f3mico en funci\u00f3n de las b\u00fasquedas por palabra clave, la frecuencia y relevancia a su sitio web. <\/span><\/span><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"background-color: #ffffff;\"><span style=\"color: #a9a9a9;\"><span style=\"font-family: lucida sans unicode,lucida grande,sans-serif;\">Para estas palabras claves, se hace un informe de an\u00e1lisis de la competencia que nos permite analizar lo que la competencia est\u00e1 haciendo e identificar \u00e1reas clave de debilidad y otras oportunidades. <\/span><\/span><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"background-color: #ffffff;\"><span style=\"color: #a9a9a9;\"><span style=\"font-family: lucida sans unicode,lucida grande,sans-serif;\">A menudo se encuentran muchas empresas que compiten por una parte del tr\u00e1fico en sus palabras clave, aunque puedan no ser competidores directos.<\/span><\/span><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div>\n<p>We are a <a href=\"https:\/\/www.way2net.com\/en\/\" target=\"_blank\" rel=\"noopener\">Google Partner Digital Marketing Agency<\/a>, that specializes in Digital Strategy and Business Development and know how to make the Internet a valuable resource for your company.<br \/>\n[\/av_textblock]\n","protected":false},"excerpt":{"rendered":"<p>[av_slideshow_full size=&#8217;no scaling&#8217; stretch=&#8221; animation=&#8217;slide&#8217; autoplay=&#8217;false&#8217; interval=&#8217;5&#8242; src=&#8221; attachment=&#8221; position=&#8217;top left&#8217; repeat=&#8217;no-repeat&#8217; attach=&#8217;scroll&#8217;] [av_slide_full id=&#8217;2709&#8242;] [\/av_slideshow_full] [av_heading tag=&#8217;h3&#8242; padding=&#8217;10&#8217; heading=&#8217;Competitive Analysis&#8217; color=&#8221; style=&#8221; custom_font=&#8221; size=&#8221; subheading_active=&#8221; subheading_size=&#8217;10&#8217; custom_class=&#8221; admin_preview_bg=&#8221; av-desktop-hide=&#8221; av-medium-hide=&#8221; av-small-hide=&#8221; av-mini-hide=&#8221; av-medium-font-size-title=&#8221; av-small-font-size-title=&#8221; av-mini-font-size-title=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221;][\/av_heading] [av_textblock size=&#8221; font_color=&#8221; color=&#8221; av-medium-font-size=&#8221; av-small-font-size=&#8221; av-mini-font-size=&#8221; admin_preview_bg=&#8221;] Keyword Research Para empezar, es fundamental hacer un &#8230; <a title=\"Competitive Analysis\" class=\"read-more\" href=\"https:\/\/www.way2net.com\/en\/digital-marketing-strategy\/competitive-analysis\/\" aria-label=\"Read more about Competitive Analysis\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3311,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-3988","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/pages\/3988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/comments?post=3988"}],"version-history":[{"count":3,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/pages\/3988\/revisions"}],"predecessor-version":[{"id":26506,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/pages\/3988\/revisions\/26506"}],"up":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/pages\/3311"}],"wp:attachment":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/media?parent=3988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}