{"id":4051,"date":"2014-08-21T17:09:14","date_gmt":"2014-08-21T20:09:14","guid":{"rendered":"https:\/\/www.way2net.com\/2014\/08\/branding-en-la-era-digital-2\/"},"modified":"2026-03-04T14:20:59","modified_gmt":"2026-03-04T17:20:59","slug":"branding-in-the-digital-era","status":"publish","type":"post","link":"https:\/\/www.way2net.com\/en\/2014\/08\/branding-in-the-digital-era\/","title":{"rendered":"Branding in the digital era"},"content":{"rendered":"


\n\"brandingThe English\u00a0terms that suit our daily conversations are increasing, especially in the marketing area- and\u00a0their true meaning is not clear for everybody. This is the case of ” Branding ” . Phrases like “The importance of branding in your company … ” are heard. <\/span><\/span><\/p>\n

However, there is a simple way to define it. It means\u00a0the development of a brand, from its name, logo, corporate colors and all items that are part of its visual and sensory identity. All these elements will\u00a0make your public identify your company.\u00a0<\/span><\/span><\/p>\n

It is important to note that the image of your company must be\u00a0unified and clear. This means\u00a0your brand should convey a sense of unity and the message must be clear. This may be\u00a0achieved by creating a coherent and consistent visual identity according to the objective of your business. Furthermore, caring individual communication channels and elements that make up the brand, from business cards and brochures to their website. <\/span><\/span><\/p>\n

For example, given the case of a company that defines itself as innovative and dynamic, would be inconsistent if its\u00a0service didn’t adapt to the digital age and stay only with the traditional methods of communication. \u00a0<\/span><\/span><\/p>\n

Today, with the development\u00a0of technology and the increasingly strong presence of consumers on social networks, we can not neglect our brand online. Developing brand communication in digital media is almost indispensable, more and more companies are investing in online strategies. <\/span><\/span><\/p>\n

Branding in the digital era\u00a0is approached in a different way.\u00a0We have at our disposal a range of new elements that help reinforce our brand building, such as applications, websites, social networks and SEO<\/a>. It should be noted that the same brand strength achieved online\u00a0is needed in offline media as well. <\/span><\/span><\/p>\n

Without a digital communication strategy<\/a>, it will be difficult to maintain a consistent line between what the company conveys\u00a0offline and what may happen on the internet.<\/span><\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The English\u00a0terms that suit our daily conversations are increasing, especially in the marketing area- and\u00a0their true meaning is not clear for everybody. This is the case of ” Branding ” . Phrases like “The importance of branding in your company … ” are heard. However, there is a simple way to define it. It means\u00a0the … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[2082,204,100,215],"tags":[],"class_list":["post-4051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-strategy-digital","category-news","category-marketing-in-internet"],"_links":{"self":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts\/4051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/comments?post=4051"}],"version-history":[{"count":4,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts\/4051\/revisions"}],"predecessor-version":[{"id":26714,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts\/4051\/revisions\/26714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/media\/3597"}],"wp:attachment":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/media?parent=4051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/categories?post=4051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/tags?post=4051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}