{"id":4278,"date":"2015-03-27T14:26:50","date_gmt":"2015-03-27T17:26:50","guid":{"rendered":"https:\/\/www.way2net.com\/?p=4278"},"modified":"2018-08-29T09:50:00","modified_gmt":"2018-08-29T12:50:00","slug":"google-approaches-measuring-tv-ads","status":"publish","type":"post","link":"https:\/\/www.way2net.com\/en\/2015\/03\/google-approaches-measuring-tv-ads\/","title":{"rendered":"Google approaches to measuring TV ads"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignleft wp-image-4275 size-full\" style=\"margin-left: 5px; margin-right: 10px;\" src=\"https:\/\/www.way2net.com\/wp-content\/uploads\/2015\/03\/googlefiber.jpg\" alt=\"Google approaches to measuring TV ads\" width=\"400\" height=\"300\" title=\"\" srcset=\"https:\/\/www.way2net.com\/wp-content\/uploads\/2015\/03\/googlefiber.jpg 400w, https:\/\/www.way2net.com\/wp-content\/uploads\/2015\/03\/googlefiber-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Google has excelled as an innovator since the advent of online advertising by measuring its results. Unlike traditional advertising, we can know through its results, if our advertising or content was effective or not and what\u00a0to do in order to change it. It also allows us to access the key trends within each category to reach the user in a more effective way.<\/p>\n<p style=\"text-align: justify;\">But today the company decided to go further. Google approaches to measuring TV ads, incorporating the online system to\u00a0traditional advertising. A pilot project is being tested using\u00a0Google Fiber in United States. This will provide the information about how many\u00a0times the user has seen the ad and in what context. In addition, you can target audiences according to\u00a0their interests or their\u00a0geographic location. The number of ad impressions will also be measurable, ie, the brand\u00a0may decide how often a specific\u00a0address\u00a0receives their message.<\/p>\n<p style=\"text-align: justify;\">For more information about Google Fiber: http:\/\/www.theverge.com\/2015\/3\/22\/8272529\/google-fiber-local-tv-ad-service-announced<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has excelled as an innovator since the advent of online advertising by measuring its results. Unlike traditional advertising, we can know through its results, if our advertising or content was effective or not and what\u00a0to do in order to change it. It also allows us to access the key trends within each category to &#8230; <a title=\"Google approaches to measuring TV ads\" class=\"read-more\" href=\"https:\/\/www.way2net.com\/en\/2015\/03\/google-approaches-measuring-tv-ads\/\" aria-label=\"Read more about Google approaches to measuring TV ads\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[100,215],"tags":[],"class_list":["post-4278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-marketing-in-internet"],"_links":{"self":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts\/4278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/comments?post=4278"}],"version-history":[{"count":3,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts\/4278\/revisions"}],"predecessor-version":[{"id":4281,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts\/4278\/revisions\/4281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/media\/4275"}],"wp:attachment":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/media?parent=4278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/categories?post=4278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/tags?post=4278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}