{"id":5136,"date":"2015-09-25T17:01:48","date_gmt":"2015-09-25T20:01:48","guid":{"rendered":"https:\/\/www.way2net.com\/?p=5136"},"modified":"2026-03-25T08:25:48","modified_gmt":"2026-03-25T11:25:48","slug":"el-celular-es-el-principal-dispositivo-de-conexion-a-internet-para-los-internautas","status":"publish","type":"post","link":"https:\/\/www.way2net.com\/en\/2015\/09\/el-celular-es-el-principal-dispositivo-de-conexion-a-internet-para-los-internautas\/","title":{"rendered":"The cell phone is the main Internet connection device for Internet users"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" width=\"600\" height=\"394\" src=\"https:\/\/www.way2net.com\/wp-content\/uploads\/2015\/09\/smartphones.jpg\" alt=\"El celular es el principal dispositivo de conexi\u00f3n a internet para los internautas\" class=\"wp-image-4867\" title=\"\" srcset=\"https:\/\/www.way2net.com\/wp-content\/uploads\/2015\/09\/smartphones.jpg 600w, https:\/\/www.way2net.com\/wp-content\/uploads\/2015\/09\/smartphones-300x197.jpg 300w, https:\/\/www.way2net.com\/wp-content\/uploads\/2015\/09\/smartphones-450x295.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color: #000000;\"><br \/><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">AIMC (Association for Media Research) presented the results of a new study revealing internet users&#8217; habits regarding mobile internet consumption. This study aims to determine how mobile devices and internet access affect media consumption. It also seeks to gain a deeper understanding of individuals who use these devices to access the internet and their relationship with the media.<\/span><\/p>\n\n\n\n<p>The main conclusions are as follows:<\/p>\n\n\n\n<p>RELATED TO THE MOST COMMONLY USED DEVICES AND CONNECTION TYPES<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The mobile phone is the most used device for connecting to the internet on the go: 97% of those surveyed are mobile phone users. 84% of internet users own a smartphone, and of those, 95% have a data plan.<\/li>\n\n\n\n<li>The smartphone is the leading device for internet access: 85% of internet users reported using it to connect to the internet in the last month, followed by laptops (76%) and desktop computers (69%).<\/li>\n\n\n\n<li>More than half of internet users own a tablet and connect to the internet via Wi-Fi: 6 out of 10 internet users have a tablet at home, and 21% of them have a data plan on one of their tablets. The remaining 79% can only connect to the internet via Wi-Fi.<\/li>\n\n\n\n<li>Laptops are beating desktop computers: 81% of internet users have at least one laptop in their homes, while 68% of those surveyed have at least one desktop computer.<\/li>\n<\/ul>\n\n\n\n<p>REGARDING THE PLACE OF USE<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For all the devices analyzed, home use is the most widespread. Even so, the smartphone is the most used device (95% at home, 81% on the street, 74% in leisure venues, 68% on public transport, and 55% at work).<\/li>\n<\/ul>\n\n\n\n<p>REASONS FOR CONSUMPTION AND MOST USED SERVICES<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If we exclude internet use for work purposes, focusing solely on personal use, the average internet user spends 231 minutes online per day.<\/li>\n\n\n\n<li>Checking email and using search engines are among the most frequent activities: only 1% reported not using these services in the last month. Among the least used services, online gambling stands out, used by only 9% of internet users.<\/li>\n\n\n\n<li>The preferred device for accessing each service is, in most cases, a computer (laptop or desktop), especially for services requiring a certain level of security, such as &#8220;buying products or services&#8221; (78%) or &#8220;connecting to your online bank&#8221; (65%).<\/li>\n\n\n\n<li>Mobile devices are preferred for services such as accessing &#8220;<a href=\"https:\/\/www.way2net.com\/en\/social-media-agency\/\">social media<\/a>,&#8221; &#8220;online video games,&#8221; and &#8220;reading the news.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>RELATED TO MEDIA CONSUMPTION<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Television, at almost 93%, is the most consumed medium by internet users overall (online and offline) during the week, followed by radio and newspapers with 80% and 78% respectively. Magazines come in last place, with 55% coverage.<\/li>\n\n\n\n<li>If we focus on traditional media consumption, television is also the preferred medium for 6 out of 10 respondents, followed by radio (52%), magazines (25%), and newspapers (13%).<\/li>\n\n\n\n<li>Regarding exclusively online media consumption, print media has the highest percentage of coverage.<\/li>\n<\/ul>\n\n\n\n<p>Source: www.puromarketing.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AIMC (Association for Media Research) presented the results of a new study revealing internet users&#8217; habits regarding mobile internet consumption. This study aims to determine how mobile devices and internet access affect media consumption. It also seeks to gain a deeper understanding of individuals who use these devices to access the internet and their relationship &#8230; <a title=\"The cell phone is the main Internet connection device for Internet users\" class=\"read-more\" href=\"https:\/\/www.way2net.com\/en\/2015\/09\/el-celular-es-el-principal-dispositivo-de-conexion-a-internet-para-los-internautas\/\" aria-label=\"Read more about The cell phone is the main Internet connection device for Internet users\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[100],"tags":[],"class_list":["post-5136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts\/5136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/comments?post=5136"}],"version-history":[{"count":4,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts\/5136\/revisions"}],"predecessor-version":[{"id":26895,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/posts\/5136\/revisions\/26895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/media\/4867"}],"wp:attachment":[{"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/media?parent=5136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/categories?post=5136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.way2net.com\/en\/wp-json\/wp\/v2\/tags?post=5136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}