Our team

Way2net » Our team

We are Digital Strategy Experts.

At Way2net Digital Agency, we understand that success in the digital environment depends not on isolated tools, but on the intelligent integration of strategy, technology, and creativity.

To achieve this, we have a high-level, interdisciplinary team that brings together senior professionals with extensive experience in business management, business strategy, and corporate vision, combined with passionate specialists in the digital world.

Cesar Fernandez CEO Way2net

César Fernández

CEO & Founder of Way2Net

Information Systems Engineer with an MBA and over 20 years of experience leading companies and digital transformation projects. In 2009, he founded Way2Net, an agency specializing in digital strategy, data-driven marketing, and business development in Latin America, the United States, and Europe.

His vision combines the technical rigor of data analysis and web optimization with a solid business perspective, helping brands and companies scale through digital marketing strategies that turn opportunities into sustainable growth..

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Mercedes Cordeyro

CCO & Partner of Way2Net

A communications graduate with over 20 years of experience leading marketing strategies, corporate communications, and brand positioning for leading companies across various sectors.

At Way2Net, she leads strategic client planning, institutional relations, and the development of integrated campaigns. Her profile stands out for combining an analytical business vision with strong creativity, ensuring that every digital strategy builds reputation, connects with the right audience, and generates real business impact.

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A 360° approach to improve your business results

Our structure allows us to approach each challenge from multiple perspectives, ensuring that every project is not only visually impactful, but also technically robust and focused on business results:

  • Business Strategy and Consulting: We combine executive management with data analysis to design methodologies that drive growth and conversion.
  • Creativity and Digital Communication: We develop strong brand identities through graphic and web design, social media management, relevant content, and personalized email marketing strategies.
  • Business Acceleration and Online Advertising: We plan and optimize high-impact campaigns in digital media, guaranteeing maximum budget efficiency and a clear return on investment (ROI).
  • Technology and IT Development: We build custom solutions —from web platforms to applications and integration of complex computer systems— to guarantee the best user experience and a scalable infrastructure.

Our Philosophy: We don’t operate simply as a supplier, but as a long-term strategic partner. We combine the agility and creativity of a digital agency with the rigor, metrics, and maturity of business consulting.

Contact Way2net and we will find together the “way” to improve your business results on the Internet!

Telephones (54.11) 4871-4312 / (54.11) 4871-4313 

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