Client – Credipaz
Facebook: www.facebook.com/credipaz
Instagram: www.instagram.com/credipazcp/
Social Media Strategy
Credipaz is a company that offers financial products: cash loans; retail credit through its various lines of credit (consumer, home, and housing); the Credipaz Traditional Card; and CP Compras. It has 24 branches located in Greater Buenos Aires, the provinces of Salta and Corrientes.
The challenge
Develop a social media communication strategy to strengthen brand presence, increase customer loyalty, and boost sales of products and services
Way2net – DIGITAL Marketing Agency Solution:
- A new aesthetic was established for posts on the brand’s official pages, including Facebook, Twitter, and Instagram.
- Automated responses were developed to streamline customer service on social media and then forward contact information to headquarters.
- Various advertising campaigns were launched to increase the virality of posts, boost brand awareness, and grow the number of followers.
- Performance campaigns were developed to increase product sales.
