Client – RYACO
Results: +20% increase in B2B lead generation through Google Ads campaigns. Improved online presence and a more structured marketing plan.
RYACO is a technology and IT solutions company with more than 40 years of experience in the market. Over the years, the company has developed extensive expertise in the development, implementation, and integration of business management solutions.
Its solutions are specifically designed to meet the needs of companies of all types and sizes, constantly seeking the right balance between cost-effectiveness, performance, platform scalability, and integration. The goal is to create an efficient management environment that helps companies streamline their processes, reduce time and costs, and ultimately maximize their investment.
RYACO’s solutions cover the main business processes of an organization, including administrative, commercial, and operational management, production process management, human capital management, as well as specialized solutions for vertical markets such as media companies and meat processing plants.
The Challenge
RYACO needed to develop a digital marketing strategy capable of strengthening its online presence and positioning the company as a trusted technology partner with extensive industry expertise.
The main challenge was to increase brand visibility among decision-makers and potential B2B customers, strengthen the company’s presence across digital channels, and generate qualified leads through search engines and social media.
At the same time, the strategy needed to communicate RYACO’s experience and technical expertise in a clear and accessible way, differentiating the company in an increasingly competitive software and business solutions market.
Way2net’s Solution – Digital Marketing Agency
To achieve these objectives, Way2net developed an integrated digital marketing and communication strategy focused on strengthening RYACO’s online presence, improving brand communication, and generating new business opportunities.
The strategy included:
- Digital strategy, marketing, and communications consulting and advisory services.
- Social media strategy across LinkedIn, Instagram, and Facebook, including the design and communication of monthly content for B2B audiences.
- Short-form video editing to create engaging digital content.
- Interaction monitoring and community management, including responses to users and potential customers.
- Design of SEO-optimized landing pages for advertising campaigns.
- Advertising campaigns on Meta, LinkedIn, and Google Ads, developed to increase brand awareness, amplify content reach, grow the company’s audience, and generate qualified leads.
- Development of a new visual identity and design approach for social media content across LinkedIn, Facebook, and Instagram.
- Stand design and support for industry events, helping strengthen the company’s presence in professional and business environments.
- Graphic design of marketing materials, including brochures and product-related communications.
- Website maintenance and updates to ensure the company’s digital presence remained current and aligned with its marketing strategy.
Results
The integrated strategy helped RYACO strengthen its digital presence and improve the performance of its online acquisition efforts.
One of the most relevant results was a 20% increase in lead generation through Google Ads campaigns, while the company also achieved a more structured and consistent digital marketing strategy.
The combination of paid media, SEO-oriented landing pages, B2B social media content, website optimization, and strategic consulting allowed RYACO to build a stronger digital presence and create new opportunities for business growth.
