Google has excelled as an innovator since the advent of online advertising by measuring its results. Unlike traditional advertising, we can know through its results, if our advertising or content was effective or not and what to do in order to change it. It also allows us to access the key trends within each category to reach the user in a more effective way.
But today the company decided to go further. Google approaches to measuring TV ads, incorporating the online system to traditional advertising. A pilot project is being tested using Google Fiber in United States. This will provide the information about how many times the user has seen the ad and in what context. In addition, you can target audiences according to their interests or their geographic location. The number of ad impressions will also be measurable, ie, the brand may decide how often a specific address receives their message.
For more information about Google Fiber: http://www.theverge.com/2015/3/22/8272529/google-fiber-local-tv-ad-service-announced