Web Analytics is the technique to measure and analyze web traffic and visitors behaviour within your site.
This technique is ESSENTIAL in any digital strategy or online marketing action because it allows to know in detail the traffic of a site or page, analyze user actions and determine the results of each action.
A web analytics software provides information about:
- Website visits
- Most visited pages
- Website entrance pages
- Website exit pages
- bounce rate, average load time
- Visitors demographic data
- actions taken (completed forms, online sales, etc)
- traffic sources (direct, referral, search engines, etc)
- time evolution of the different variables