Conversion Rate Optimization
Conversion Rate Optimization aims to increase the volume of contacts and sales through a website.
The conversion rate is the ratio between the number of visits a website receives and the conversions achieved (contacts, sales, subscriptions, etc).
The higher the conversion rate, the more leads and sales with the same number of visits.
Getting visitors to a website is not an easy task, and it has a cost, either by SEO actions, buying clicks (SEM), off-line advertising, etc.
So maximizing visits obtained is important and helps to reach the online ROI more quickly. Conversion Rate Optimization is achieved with a continuous work measurement, analysis, content and design changes, and navigability of a website.
Our experience tells us that most of companies websites have medium or large deficiencies in these areas.
There are sites that have high quality graphics, with good levels of traffic but with many difficulties to achieve conversions, and therefore they resign results, contacts and sales.
way2net – Estrategia Digital