Web Analytics is the technique to measure and analyze web traffic and visitors behaviour within your site.
This technique is ESSENTIAL in any digital strategy or online marketing action because it allows to know in detail the traffic of a site or page, analyze user actions and determine the results of each action.
A web analytics software provides information about:
- Website visits
- Most visited pages
- Website entrance pages
- Website exit pages
- bounce rate, average load time
- Visitors demographic data
- actions taken (completed forms, online sales, etc)
- traffic sources (direct, referral, search engines, etc)
- time evolution of the different variables
MEASURE, ANALYZE, DECIDE, ADJUST and re-measure and analyze
Web analytics groups the measurement, collection, analysis and presentation of data from a website or mobile application to understand and optimize how our online presence is used.
Web analytics allows you to study user behavior on the web: how they entered (login page), where they came from (directly entered, clicked on an advertisement, saw us on a social network, a newsletter arrived, among other possible ), how long they were on the web, what did they do and what was the last page they visited before leaving our website.
Today, web analytics (also known as digital analytics) is a key element in digital marketing, web optimization and the correct attribution of the digital budget to the most profitable actions and campaigns.
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