Images and videos are playing an increasingly important role in social media content. Therefore, it is essential to understand the recommended image sizes for each social media platform, since visual content is often the first interaction users have with a brand.

One important factor to keep in mind is that image dimensions can vary depending on whether the content is viewed on mobile devices or desktop computers.

Social Media Image Sizes in 2026: Updated Guide by Platform

Publishing images in the correct size is not just an aesthetic consideration. It can directly affect organic reach, engagement rates, and advertising performance.

Each platform compresses, crops, and displays images differently. Therefore, using the recommended dimensions helps prevent quality loss, unexpected cropping, and reduced visibility in users’ feeds.

In this updated 2026 guide, you’ll find the recommended image sizes for Instagram, Facebook, LinkedIn, X (Twitter), YouTube, TikTok, and Pinterest, along with key technical recommendations to improve your results.

What Should You Consider Before Choosing an Image Size?

Beyond the number of pixels, it is important to consider:

• Aspect ratio
• Safe area, especially for advertising content
• Minimum recommended resolution, with 1080 px wide as a general standard
• File size and automatic compression applied by each platform

The most important aspect ratios in 2026 are:

• 1:1 — Square
• 4:5 — Vertical, optimized for feed content
• 9:16 — Stories, Reels, and vertical video
• 16:9 — Horizontal video and YouTube

Facebook Image Sizes

Facebook remains one of the most widely used social media platforms for both businesses and individuals. Choosing the correct dimensions helps ensure that your visual content is displayed properly across devices.

• Profile photo: 320 × 320 pixels. This size applies to both personal profiles and business pages.
• Facebook cover image: 851 × 315 pixels for desktop and 560 × 315 pixels for mobile.
• Facebook cover video: 820 × 312 pixels. Recommended format: MP4. Video duration should be between 20 and 90 seconds.
• Square posts: 1200 × 1200 pixels.
• Landscape posts: 1200 × 900 pixels.
• Link post images: 1200 × 628 pixels.
• Facebook ads: 1600 × 628 pixels.

When designing Facebook cover images, keep in mind that content placed near the sides may be cropped on mobile devices. Important text and visual elements should therefore be positioned within the safe area.

Facebook Ad Image Sizes

For Facebook advertising, it is recommended to use the same dimensions as square posts —1200 × 1200 pixels— or at least 1080 × 1080 pixels.

The platform will automatically resize the creative depending on the placement.

Examples include:

Right-column ad: 254 × 133 pixels.erales es recortada como se ve en la siguiente imagen

Desktop ad image: 470 × 246 pixels.

Mobile ad image: 560 × 292 pixels.

Instagram Image Sizes

Instagram is one of the most visual social media platforms, making image quality and format particularly important for brands.

• Profile image: 320 × 320 pixels. Minimum resolution: 180 × 180 pixels.
• Square post: 1080 × 1080 pixels.
• Landscape image: 1080 × 566 pixels.
• Portrait image: 1080 × 1350 pixels.
• Instagram Stories: 1080 × 1920 pixels.

Video Sizes for Instagram

Whether you’re publishing videos in the feed or sharing them through Stories, using the correct dimensions helps ensure that the content is displayed properly.

• Feed videos: 640 × 640 pixels, with a duration of between 3 and 60 seconds.
• Instagram Stories videos: 750 × 1334 pixels, with a maximum duration of 10 seconds.

Instagram Ad Image Sizes

Instagram ad dimensions vary depending on the ad format and placement.

The main formats include:

• Square ads: 1080 × 1080 pixels.
• Landscape ads: 1080 × 566 pixels.
• Story ads: 1080 × 1920 pixels, with a 9:16 aspect ratio. The minimum recommended size is 600 × 1067 pixels, with a maximum file size of 30 MB.

For the latest specifications, always check Instagram and Meta’s official advertising guidelines before launching a campaign.

IGTV Sizes

Videos can be published in both vertical and horizontal formats.

• Vertical: maximum 9:16 and minimum 4:5.
• Horizontal: maximum 16:9 and minimum 5:4.
• Cover image: 1:1.55 ratio or approximately 420 × 654 pixels.

LinkedIn Image Sizes

LinkedIn is particularly relevant for professional networking and B2B communication. Visual content can play an important role in increasing engagement and strengthening a company’s professional presence.

Recommended dimensions include:

• Personal profile photo: 400 × 400 pixels.
• Personal profile cover image: 1584 × 396 pixels. Maximum file size: 4 MB.
• Company cover image: 1584 × 396 pixels.
• Company logo: 300 × 300 pixels.
• Post image: 520 × 320 pixels.
• Post with a link: 520 × 272 pixels.
• Square post: 1080 × 1080 pixels.

LinkedIn Ads

LinkedIn also has specific recommended dimensions for different advertising formats.

Some of the main formats include:

• General ads: 50 × 50 pixels.
• Rectangle ads: 300 × 250 pixels.
• Wide skyscraper: 160 × 600 pixels.
• Leaderboard: 728 × 90 pixels.

LinkedIn Video Ads

Recommended specifications include:

• File size: between 75 KB and 200 MB.
• Format: MP4.

Available video dimensions include:

Horizontal:

• 480 × 360 pixels
• 640 × 360 pixels
• 640 × 480 pixels
• 960 × 720 pixels
• 1280 × 720 pixels
• 1440 × 1080 pixels
• 1920 × 1080 pixels

Square:

• Minimum: 600 × 600 pixels.
• Maximum: 1080 × 1080 pixels.

Vertical:

• Minimum: 500 × 625 pixels.
• Maximum: 1080 × 1920 pixels.

X (Twitter) Image Sizes

These are the recommended image dimensions for X, formerly known as Twitter:

• Profile photo: 400 × 400 pixels.
• Header image: 1500 × 500 pixels.
• Post image: 1024 × 512 pixels.
• Twitter/X Cards: 800 × 320 pixels.
• Summary Card with image: 280 × 150 pixels.
• In-stream image: minimum 440 × 220 pixels.

JPG, PNG, and GIF formats are supported for many types of visual content.

Pinterest Image Sizes in 2026

Pinterest is a highly visual platform where vertical images generally perform particularly well.

• Profile image: 165 × 165 pixels.
• Standard Pin: 1000 x 1500 px, with a 2:3 aspect ratio.
• Board cover image: approximately 200 × 200 pixels.
• Board cover thumbnail: 100 × 100 pixels.

Idea Pin / formato vertical

• 1080 x 1920 px

Pinterest Ad Sizes

Promoted Pins should generally use:

• 600 × 900 pixels
• Recommended aspect ratio: between 2:3 and 1:3.5.

YouTube Image Sizes

YouTube requires different image dimensions depending on the type of visual asset:

• Profile image: 800 × 800 pixels.
• Channel cover image: 2560 × 1440 pixels. Maximum file size: 6 MB.
• YouTube thumbnail: 1280 × 720 pixels.

Thumbnails are particularly important because they can directly influence click-through rates and video views.

TikTok Image Sizes in 2026

TikTok is primarily designed around vertical content.

Profile Photo

• 200 × 200 pixels

Vertical Videos and Images

• 1080 × 1920 pixels
• 9:16 aspect ratio

This format is ideal for TikTok videos and other full-screen vertical content.

Why Is It Important to Use the Correct Image Size?

Using the correct dimensions is not simply a matter of making your social media profiles look professional.

It can also contribute to better digital marketing performance by:

• Improving CTR (click-through rate)
• Increasing engagement
• Reducing automatic cropping
• Optimizing advertising campaigns
• Strengthening the professional perception of your brand

Poor image resolution can even affect the performance of paid campaigns on platforms such as Meta Ads, LinkedIn Ads, and TikTok Ads.

For this reason, visual content should be considered an important part of your overall social media and digital marketing strategy.

Social Media Image Size Summary Table 2026

Final Recommendation

Social media image specifications are constantly evolving. Platforms update their formats, placements, and technical requirements regularly, so it is a good practice to review the recommended dimensions before creating a new campaign or content plan.

However, dimensions alone do not guarantee better results.

The quality of the creative, the message, the audience, the platform, and the overall digital marketing strategy are equally important. The right format simply ensures that your content has the best possible technical foundation.

If your company needs help developing a social media strategy, creating content, or managing digital campaigns, a specialized digital marketing agency can help you define the right formats and content strategy for each platform.