CEOs are increasingly aware of the importance of digital tools
Que las estrategias digitales son el futuro de cualquier compañía es una obviedad que nadie se atrevería a negar. Pero los directores ejecutivos de las empresas tienen cada vez más en…
The cell phone is the main Internet connection device for Internet users
AIMC (Asociación para la Investigación de Medios de Comunicación) presentó los resultados de un nuevo estudio en el que se muestran los hábitos de los internautas en relación al consumo de…
Advertising on mobile devices will exceed traditional advertising by 2016
La publicidad en internet móvil superará a la de prensa escrita el próximo año, y representará el 12.4% del total inversión, frente al 11.9%, que representará la publicidad en periódicos…
43% de las Fanpages se promocionan con publicidad en facebook
Social networks have become a powerful allied for brands to reach users and can generate a committed relationship in them. However, experience has shown to be present in these social…
Common mistakes in a content marketing strategy
Marketing of contents have become a very important strategic tool for business in the last few years. It is efficient and it accomplishes to seduce consumers making them loyal to…
How does a brand succeeds on Twitter
Twitter has become one of the favorite tools to companies business by the way it reaches consumers. It´s quick, direct and it works in a perfect way that helps to…
Google approaches to measuring TV ads
Google has excelled as an innovator since the advent of online advertising by measuring its results. Unlike traditional advertising, we can know through its results, if our advertising or content…
Building an Effective Sales Funnel
An effective Sales funnel is the key to increase the performance of our website, whether it’s an e-commerce or not. There are several factors to consider when Building an Effective Sales…
How To Develop a Content Marketing Strategy
The development of new technologies has changed the way companies interact with their audiences. Today content marketing is growing abysmally and allows user interaction that did not exist before. More…
Improving Engagement on YouTube
It often happens that certain advertising campaigns are highly visualized on the internet without having a positive effect on their viralization and ROI, meaning a poor engagement on YouTube. This is because not…
Branding in the digital era
The English terms that suit our daily conversations are increasing, especially in the marketing area- and their true meaning is not clear for everybody. This is the case of ” Branding ”…
To sell you have to invest in marketing and communication
As responsible for consulting and strategic planning, I constantly receive inquiries from potential customers who decided to start with their business or trade and want to attract more customers and…
Real Time Marketing
The digital marketing, faithful exponent of real time marketing or marketing in real time, can immediately know the response of consumers and users for various promotional and communication campaigns. Esta…
Digital Strategy tips
Digital Strategy for Companies and Professionals Thinking in digital strategy is imposed increasingly. This trend has been consolidating in recent years and the number digital marketing actions, communications and thinking…
