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How to succeed in Instagram?

redes sociales instagram

The question brands frequently make is: How to succeed in Instagram? This has become the social network of the moment and companies are trying to position themselves there. The reasons for…

2016: Year of the video and smartphones

Año del vídeo y el smartphone

Year after year technology evolves and this brings new trends in communication and new strategic digital marketing. While it is known that nowadays the main investment channels are blogs and…

Brands breaking into Snapchat

snapchat

Throughout the years we have seen younger internet users migrate from private spaces to public spaces, that are inaccessible for brands such as WhatsApp and Snapchat. The lattest one has…

Politics must learn from branding

La política debe aprender del branding

The functional purpose of branding is to identify a differential promise about the values of a brand, and communicate it to consumers in a coherent and consistently way. Political parties…

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