2016: Year of the video and smartphones
Year after year technology evolves and this brings new trends in communication and new strategic digital marketing. While it is known that nowadays the main investment channels are blogs and…
Want-to-go moments: from the search engines to the store
In the digital age of communication smartphones and applications are evolving to make life easier for users looking for everything to be “here and now”. It is for this reason…
Brands breaking into Snapchat
Throughout the years we have seen younger internet users migrate from private spaces to public spaces, that are inaccessible for brands such as WhatsApp and Snapchat. The lattest one has…
The role of influencers in marketing strategies
In recent times influencers marketing has been gaining weight. With the internet boom and the success of social networks, certain profiles of users have managed to connect with his followers,…
Tutorials: Getting closer to the consumer
How to change a tire, paint a wall, learn to play guitar, fix her hair or prepare the best recipes. The questions are varied but they all serve a critical…
Multisensory Marketing: addressed to the 5 senses
Consumers are exposed to about 200 visual advertising messages a day, which has reduced the response to such stimuli. On the other hand, the other senses have a wider influence,…
Micro Moments: the new challenge for brands
What are Micro Moments ?. These are defined as “the precise moment when the user decides to perform an action” and positioned as the new battleground for brands. The brands…
LATAM 2015: social media as protagonists
In the 2015 LATAM Media Festival social networks appear as protagonists thanks to the interaction and feedback that enable the users. Instagram La red social cuenta ya con 400 millones de…
Politics must learn from branding
The functional purpose of branding is to identify a differential promise about the values of a brand, and communicate it to consumers in a coherent and consistently way. Political parties…
Facebook launches alternatives to Like button
Hace mucho tiempo que los usuarios de Facebook reclamaban opciones alternativas al famoso botón ‘Me gusta’. Aunque el botón ‘No me gusta’ ya estaba descartado hace mucho tiempo, la compañía…
How to make a good political digital marketing campaign?
El mundo online cada vez está más presente en nuestras vidas y la política no iba a ser menos. Conocimos una nueva forma de gestionar una campaña de marketing digital…
CEOs are increasingly aware of the importance of digital tools
Que las estrategias digitales son el futuro de cualquier compañía es una obviedad que nadie se atrevería a negar. Pero los directores ejecutivos de las empresas tienen cada vez más en…
The cell phone is the main Internet connection device for Internet users
AIMC (Asociación para la Investigación de Medios de Comunicación) presentó los resultados de un nuevo estudio en el que se muestran los hábitos de los internautas en relación al consumo de…
Advertising on mobile devices will exceed traditional advertising by 2016
La publicidad en internet móvil superará a la de prensa escrita el próximo año, y representará el 12.4% del total inversión, frente al 11.9%, que representará la publicidad en periódicos…
