Secrets of YouTube
Scooter Braun, manager of artists, chosen by “Time” magazine as one of the top 100 influencers in the world, shared some of YouTube secrets. Braun owns SB Projects, a company dedicated…
“Click to Call” button: The key to attract customers
When users sail on a search engine from their mobile device, they have a specific intention. The possibility to call with a “Click to Call” button may be the key to success in getting users close…
Key interfaces for your mobile site
What do your users want to do from their smartphone? That is the question that companies must do themeselves in order to understand their user’s needs. Focus on users experience is one…
Twitter beats Facebook for the first time
Twitter celebrates 10 years and their numbers are below those of Facebook at the same age. As we can see in the table below, Twitter has been lagging behind Facebook…
Tension between Facebook and Snapchat
This week Facebook incorporates an animated filters application, called “Masquerade”. While it is known that for some time there is tension between Facebook and Snapchat, this news did nothing but…
How to succeed in Instagram?
The question brands frequently make is: How to succeed in Instagram? This has become the social network of the moment and companies are trying to position themselves there. The reasons for…
Want-to-go moments: from the search engines to the store
In the digital age of communication smartphones and applications are evolving to make life easier for users looking for everything to be “here and now”. It is for this reason…
Brands breaking into Snapchat
Throughout the years we have seen younger internet users migrate from private spaces to public spaces, that are inaccessible for brands such as WhatsApp and Snapchat. The lattest one has…
The role of influencers in marketing strategies
In recent times influencers marketing has been gaining weight. With the internet boom and the success of social networks, certain profiles of users have managed to connect with his followers,…
Tutorials: Getting closer to the consumer
How to change a tire, paint a wall, learn to play guitar, fix her hair or prepare the best recipes. The questions are varied but they all serve a critical…
Multisensory Marketing: addressed to the 5 senses
Consumers are exposed to about 200 visual advertising messages a day, which has reduced the response to such stimuli. On the other hand, the other senses have a wider influence,…
Micro Moments: the new challenge for brands
What are Micro Moments ?. These are defined as “the precise moment when the user decides to perform an action” and positioned as the new battleground for brands. The brands…
Politics must learn from branding
The functional purpose of branding is to identify a differential promise about the values of a brand, and communicate it to consumers in a coherent and consistently way. Political parties…
Facebook launches alternatives to Like button
Hace mucho tiempo que los usuarios de Facebook reclamaban opciones alternativas al famoso botón ‘Me gusta’. Aunque el botón ‘No me gusta’ ya estaba descartado hace mucho tiempo, la compañía…
