Multisensory Marketing: addressed to the 5 senses
Consumers are exposed to about 200 visual advertising messages a day, which has reduced the response to such stimuli. On the other hand, the other senses have a wider influence,…
Micro Moments: the new challenge for brands
What are Micro Moments ?. These are defined as “the precise moment when the user decides to perform an action” and positioned as the new battleground for brands. The brands…
Politics must learn from branding
The functional purpose of branding is to identify a differential promise about the values of a brand, and communicate it to consumers in a coherent and consistently way. Political parties…
Facebook launches alternatives to Like button
Hace mucho tiempo que los usuarios de Facebook reclamaban opciones alternativas al famoso botón ‘Me gusta’. Aunque el botón ‘No me gusta’ ya estaba descartado hace mucho tiempo, la compañía…
How to make a good political digital marketing campaign?
El mundo online cada vez está más presente en nuestras vidas y la política no iba a ser menos. Conocimos una nueva forma de gestionar una campaña de marketing digital…
CEOs are increasingly aware of the importance of digital tools
Que las estrategias digitales son el futuro de cualquier compañía es una obviedad que nadie se atrevería a negar. Pero los directores ejecutivos de las empresas tienen cada vez más en…
The cell phone is the main Internet connection device for Internet users
AIMC (Association for Media Research) presented the results of a new study revealing internet users’ habits regarding mobile internet consumption. This study aims to determine how mobile devices and internet…
Advertising on mobile devices will exceed traditional advertising by 2016
La publicidad en internet móvil superará a la de prensa escrita el próximo año, y representará el 12.4% del total inversión, frente al 11.9%, que representará la publicidad en periódicos…
43% de las Fanpages se promocionan con publicidad en facebook
Social networks have become a powerful allied for brands to reach users and can generate a committed relationship in them. However, experience has shown to be present in these social…
Common mistakes in a content marketing strategy
Marketing of contents have become a very important strategic tool for business in the last few years. It is efficient and it accomplishes to seduce consumers making them loyal to…
How does a brand succeeds on Twitter
Twitter has become one of the favorite tools to companies business by the way it reaches consumers. It´s quick, direct and it works in a perfect way that helps to…
Google approaches to measuring TV ads
Google has excelled as an innovator since the advent of online advertising by measuring its results. Unlike traditional advertising, we can know through its results, if our advertising or content…
Account Executive
We are looking to add an Account Executive to our team, a person with a strong commercial profile, dynamic, business-oriented and results-driven, responsible and with good interpersonal skills, and who…
Building an Effective Sales Funnel
An effective Sales funnel is the key to increase the performance of our website, whether it’s an e-commerce or not. There are several factors to consider when Building an Effective Sales…
