Neuromarketing is used to determine and analyze how it affects advertising and other marketing strategies and communication to the human brain.
The goal of business is to predict the consumers behavior, and thus improve their sales techniques, marketing and advertising strategies.
Neuromarketing experts have succeeded in showing that 95% of the decisions that consumers are produced in an unconscious and irrational way. And also our brain uses only 2.5 seconds to make a purchase decision.
This is something very used for example in supermarkets. Since the placement of brands and products more expensive than ever they are positioned by hand and at the height of our eyes, and contrary most commodities are those we find most difficult to force you go into the aisles full of packed products and offers.
Perceptions through the decoration, lighting or ambient music and even the sense of smell stimulated with fragrances and odors, are used by companies and brands to arouse our interest and influence our purchasing decisions.
Neuromarketing techniques are also used in digital marketing, in this case in addition to using traditional factors that have to do with the order in which the products are displayed, price management with offers and feelings of scarcity, can also bring the consumer information or testimonions reviews of other users and elements of social validation, when making a decision about buying or not certain articles.