How To Develop a Content Marketing Strategy
The development of new technologies has changed the way companies interact with their audiences. Today content marketing is growing abysmally and allows user interaction that did not exist before. More…
Improving Engagement on YouTube
It often happens that certain advertising campaigns are highly visualized on the internet without having a positive effect on their viralization and ROI, meaning a poor engagement on YouTube. This is because not…
Branding in the digital era
The English terms that suit our daily conversations are increasing, especially in the marketing area- and their true meaning is not clear for everybody. This is the case of ” Branding ”…
To sell you have to invest in marketing and communication
As responsible for consulting and strategic planning, I constantly receive inquiries from potential customers who decided to start with their business or trade and want to attract more customers and…
Real Time Marketing
The digital marketing, faithful exponent of real time marketing or marketing in real time, can immediately know the response of consumers and users for various promotional and communication campaigns. Esta…
Digital Strategy tips
Digital Strategy for Companies and Professionals Thinking in digital strategy is imposed increasingly. This trend has been consolidating in recent years and the number digital marketing actions, communications and thinking…
Digital or traditional advertising? How it impacts the generation Y?
La generación “Y” ó tambien denominada “la generación del milenio” (millennials) muestra estar más influenciada por los anuncios publicitarios digitales, aunque le presta mayor atención a la publicidad tradicional. Los…
Customer Service through Social Media
Social Media Strategy. Según un estudio realizado por la Universidad de Social Media Marketing (SMMU), menos de la mitad de las empresas cuentan con una estrategia definida para llevar adelante…
How companies uses Neuromarketing
Neuromarketing is used to determine and analyze how it affects advertising and other marketing strategies and communication to the human brain. The goal of business is to predict the consumers…
