Social media trends 2026

19/02/202621/01/2026

Tendencias en redes sociales 2026 en Latinoamérica

Social media trends 2026: the new strategic framework that will define digital marketing in Latin America

Social media trends 2026 and the evolution of digital marketing in Latin America

Introduction: Why 2026 marks a turning point in social media

Talking about social media trends in 2026 is no longer an exercise in creative anticipation, but a strategic necessity for companies operating in Latin America. The digital ecosystem is undergoing a period of accelerated maturation: more platforms, more formats, more content… and, paradoxically, less available attention.

Over the past few years, many brands have successfully established a strong presence on social media. However, the current landscape presents a different challenge: simply being present is no longer enough; brands must generate real, measurable, and sustained impact. Changes in algorithms, content saturation, audience fragmentation, and the widespread adoption of artificial intelligence are redefining how companies plan, produce, and evaluate their social media strategies.

In this scenario, the Social Media Study 2026 by Cyberclick and Metricool functions as an accurate thermometer of the market. Based on the insights of professionals in the digital ecosystem and the analysis of millions of posts, the report identifies clear patterns regarding what is working, what is losing relevance, and where social media marketing is headed.

From Way2net, as agency specializing in digital marketing and social media for growing companies in Latin America, we took this study as a trigger to go a step further: interpreting the data, translating it into strategic decisions and providing an applied perspective to the business.

This article isn’t about listing passing fads. Its goal is to help you understand which social media trends will define 2026, how they’ll impact businesses in the region, and what brands that want to remain competitive tomorrow should do today.

The current context of social media in Latin America

Before analyzing specific trends, it is key to understand the starting point. Social media in Latin America presents a unique combination of high adoption, a wide diversity of markets, and varying levels of digital maturity.

Las empresas de la región comparten varios rasgos comunes:

Intensive use of Instagram, Facebook and, increasingly, TikTok and LinkedIn
Sustained growth of video as the dominant format
Tight budgets versus high-performance expectations
Smaller marketing teams, with strong pressure for results
Increasing adoption of artificial intelligence tools

This context explains why many strategic decisions in social media are no longer made based on intuition, but rather on actual performance. And this is where the study becomes especially relevant: it shows how professionals are adjusting their priorities based on concrete data.

Social media strategy for businesses in Latin America

Trend 1: From content to performance as a strategic focus

One of the clearest conclusions of the study is that social networks have ceased to be solely a visibility channel and have become a business asset.

While brand awareness remains the primary objective, goals such as the following are growing strongly:

Professional social media management
Lead generation
Direct sales support
Building communities with real engagement
Customer loyalty

This marks a profound change: in 2026, successful social media strategies will be those that manage to balance branding and performance, without falling into extremes.

From Way2net’s perspective, this trend implies a key adjustment: each social network must fulfill a specific role within the funnel, and each piece of content must respond to a clear objective. Publishing without a defined strategic intention increasingly translates into a waste of resources.

Trend 2: Instagram continues to lead, but it’s no longer alone

Among the top social media trends for 2026, Instagram continues to occupy a central place in brand strategies in Latin America. Its strength lies in the balance between:

Organic reach
Variety of formats
Community
Advertising ecosystem

However, Instagram’s leadership is no longer absolute. Other platforms are gaining ground with very clear value propositions.

TikTok: growth, reach and discovery

TikTok is consolidating its position as the fastest-growing social network in terms of relevance by 2026. Its discovery-oriented algorithm and its dominance of short videos make it a key channel for brands seeking:

Massive reach
Rapid awareness
Connecting with younger audiences

For many Latin American companies, the challenge is not technical, but cultural: adapting the tone, language, and narrative to a platform that rewards authenticity over perfect aesthetics.

LinkedIn: the big winner in B2B

Another clear trend is the strengthening of LinkedIn as a strategic network for B2B companies. By 2026, LinkedIn will cease to be just a professional network and will become an active channel for demand generation, brand positioning, and thought leadership.

At Way2net we observe that more and more companies in Latin America are achieving concrete results when they combine:

Valuable content
Visible executive voices
Organic strategy + paid media

Trend 3: Short video ceases to be a trend and becomes infrastructure

If there’s one undisputed trend in social media for 2026, it’s the absolute dominance of short videos. Reels, Shorts, and TikToks are no longer a “format to try,” but the backbone of digital content.

The data shows that:

It is the format that generates the greatest reach
It’s the one that generates the most engagement.
It is the one most favored by the algorithms

This has direct implications for businesses:

Change the content planning
It affects the necessary resources
It forces us to rethink creativity

From a strategic perspective, the challenge is not to produce more videos, but to produce better videos, with a clear message, aligned with the business and designed to capture attention in the first few seconds.

Short video as the main trend on social media in 2026

Trend 4: Content saturation and falling engagement

Paradoxically, while content production is increasing, average output is decreasing. Saturation appears to be the main challenge for 2026.

This translates to:

Lower organic reach
Fewer interactions per post
Increased competition for attention

The strategic takeaway is clear: publishing more no longer guarantees better results. In many cases, the opposite is true.

For brands in Latin America, this trend forces them to make difficult but necessary decisions:

Reduce platforms
Prioritize formats
Prioritize quality over quantity

At Way2net, we approach this scenario with a clear focus: less noise and more relevance. Differentiation is no longer about frequency, but about the real value that each piece of content brings.

Use of artificial intelligence in social media and digital marketing 2026

Trend 5: Artificial intelligence is becoming part of everyday life

Another major trend in social media for 2026 is the consolidation of artificial intelligence as an operational tool. Most professionals already use it for:

Copywriting
Content planning
Image and video creation
Data analysis

However, the real difference lies not in using AI, but in how it is used to provide digital marketing services for companies.

From a strategic perspective, AI:

Increase efficiency
Reduce operating times
Free up resources to think more strategically

But it also presents risks: homogenization of content, loss of identity, and saturation of generic messages.

At this point, Way2net’s vision is clear: AI should function as a strategic ally, not as a substitute for human judgment. The brands that manage to combine technology, creativity, and business acumen will be the ones that stand out in 2026.

Trend 6: Authenticity and User-Generated Content (UGC)

In an increasingly automated environment, authenticity is becoming a key differentiator. The study shows a growing interest in user-generated content, real testimonials, and more human formats.

The brands that best connect with their audiences are those that:

They humanize their communication
They show real processes
They prioritize closeness over perfection

For companies in Latin America, this trend represents a concrete opportunity to compete with tighter budgets, focusing on credibility and approachability instead of overly polished productions.

What should companies do today to prepare for 2026?

Based on the analysis of these trends, some clear lines of action emerge:

Define which networks bring real value to the business
Assign a strategic role to each platform
Opt for short videos with a focus on message and objective
Use AI to gain efficiency, not to lose identity
Prioritize engagement and relevance over volume
Measure, adjust, and optimize constantly

The role of an expert social media agency in this new scenario

The social media trends for 2026 present a more complex, competitive, and demanding landscape than ever before. For many companies, the main challenge is not execution, but making the right decisions.

This is where the support of a specialized agency makes sense. Not to “publish for the sake of publishing,” but to:

Design results-oriented digital marketing strategies
Interpreting data and trends
Optimize resources
Transforming social media into results

At Way2net, we support Latin American companies in navigating this context with a strategic approach, offering data-driven marketing services geared towards sustainable growth.

Conclusion: 2026 is not about doing more, but about doing better

Social media trends for 2026 don’t point to a sudden revolution, but rather to the channel’s definitive maturation. Less improvisation, more strategy. Less volume, more intention. Less ego, more value for the audience.

Brands that understand this shift will not only survive the digital noise, but will also build strong relationships, measurable results, and a relevant presence in the long term.

Do you want to prepare your social media strategy for 2026?

At Way2net we help companies in Latin America transform trends into actionable strategies, aligned with business objectives.

Contact Way2net and let’s talk about how to boost your social media strategy for 2026.

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Top 10 Best Digital Marketing Agencies in Argentina

28/02/202609/12/2025

mejores agencias de marketing en Argentina

The 20 Best Digital Marketing Agencies in Argentina: Take Your Business to the Next Level

In today’s digital age, every business, large, medium, or small, needs to stand out in a sea of ??competition. The key to achieving this lies in an effective and well-executed digital marketing strategy. In Argentina, the digital marketing landscape is brimming with talented and creative agencies that can take your brand to the next level. From search engine optimization to social media management, these agencies offer a range of services that can be tailored to your specific business needs. But how do you choose the best option among so many alternatives?

Below is a selection of the 20 best advertising agencies in Argentina, each distinguished by its innovation, experience, and results. Discover how these agencies can propel your business to success and help you navigate the ever-changing digital world.

Introduction to digital marketing in Argentina

Over the past decade, digital marketing has revolutionized how businesses communicate with their customers and promote their products and services. Argentina is no exception. With growing internet penetration and an increasingly connected population, companies have found digital marketing to be an indispensable tool for achieving their business objectives. From small startups to large corporations, everyone is looking to take advantage of the opportunities offered by the digital world to increase their visibility and, ultimately, their sales.

Digital marketing encompasses a wide variety of strategies and tactics, ranging from search engine optimization (SEO) and social media advertising to email marketing and content creation. Each of these strategies can be tailored and customized to the specific needs of each business, allowing for a more effective and targeted approach. In a market as competitive as Argentina’s, having a well-defined digital strategy can be the difference between success and failure.

However, implementing a digital marketing strategy is no easy task. It requires specialized knowledge, time, and resources. This is where the best digital marketing agencies in Argentina play a crucial role. These agencies are made up of teams of experts in various areas of digital marketing, who work together to create and execute effective campaigns. But how do you choose the right agency for your business? In this article, we’ll guide you through the essential criteria for making this decision and introduce you to the 20 best digital marketing agencies in Argentina.

Importance of choosing the right agency

Choosing the right advertising agency is a critical decision that can significantly impact your business’s success. A competent agency will not only help you increase your online visibility but will also provide you with the tools and strategies needed to convert that visibility into loyal customers. Furthermore, a good agency will work with you to understand your business objectives and develop a customized plan that aligns with those goals.

On the other hand, selecting the wrong agency can result in a waste of time and resources. A poorly executed strategy can not only fail to attract clients but also damage your brand’s reputation. It’s essential that the agency you choose has a proven track record of success and can demonstrate how they’ve helped other businesses achieve their goals. Evaluating their portfolio, reading testimonials and success stories, and having an open conversation about your expectations are crucial steps in this process.

Furthermore, the relationship you establish with your digital marketing agency should be collaborative and based on trust. Open and consistent communication is essential to ensure both parties are aligned and that strategies are adjusted as needed. A good agency will not only offer solutions but also educate you and keep you informed about the latest trends and best practices in digital marketing. This ongoing collaboration is what will allow your business not only to survive but to thrive in the dynamic digital world.

Criteria for selecting an advertising agency

When selecting an advertising agency in Argentina, there are several criteria you should consider to ensure you make the best possible decision. The first criterion is the agency’s experience and track record. It’s important that the agency has a proven track record in the industry and can show concrete examples of its work and the results achieved for other clients. This will give you an idea of ??its ability to handle projects similar to yours. Having specific experience with similar clients and understanding your business is a significant plus.

Another crucial criterion is the range of services the agency offers. Some agencies specialize in specific areas of digital marketing, such as SEO or social media marketing, while others offer a more comprehensive approach. Depending on your needs, you might prefer an agency that can provide a complete solution covering all areas of digital marketing, or perhaps a specialized agency that can offer deeper expertise in a particular area would be more suitable.

The agency’s culture and philosophy are also important factors to consider. The agency you choose should share your values ??and have a vision aligned with your business. This will facilitate collaboration and ensure both parties are working toward the same goals. Furthermore, it’s essential that the agency has a results-oriented approach, with a clear methodology for measuring and reporting campaign performance. Transparency in communication and the ability to adapt and react quickly to market changes are characteristics that should be present in any agency you consider.

Top 20 best advertising agencies in Argentina

1. Way2net

best digital marketing agencies in Argentina

Let’s start with our own :) Way2net stands out for its comprehensive approach to digital marketing strategies, which include Marketing and Communication Consulting, SEO, SEM, Online Advertising, Social Media Marketing, and Content Creation. Their team of experts works in collaboration with clients to develop customized campaigns that generate measurable results. With a solid reputation in the market, Way2net has helped numerous companies increase their online presence and achieve their business objectives.

Services offered:

Digital Marketing Consulting and Coaching
Search Engine Optimization (SEO)
Online advertising, including Google Ads and ads on Facebook, Instagram and Social Networks, as well as Programmatic
Inbound campaigns & e-mailing marketing
Graphic design, corporate image and website design
Landing pages and web development
E-commerce stores and online sales sites
Professional Social Media Management, Social Media Marketing – Community Management for businesses
Branding, Brand Positioning, Digital Press and Communication

Way2net has undoubtedly established itself in recent times as one of the best digital marketing agencies in Argentina and LATAM.

2. CoffeeTalk Digital Agency

digital marketing agency in Buenos Aires

CoffeeTalk: Full-service agency: design, development, digital campaigns (Google, Meta, TikTok) and consulting. They define themselves as partners of their clients, not an agency that “does something once.”

3. Wasd

Wasd: Focused on digital marketing, content & communication for startups, technology and gaming companies. They work with creativity, strategy and digital campaigns.

4. Wunderman Thompson Argentina / VML Argentina

Wunderman Thompson Argentina is a global agency with a strong presence in the Argentinian market. They specialize in creating unique brand experiences through the integration of data, creativity, and technology. Their services include content marketing, digital advertising, data analytics, and more. With a focus on innovation and excellence, they have worked with some of the world’s most recognized brands.

5. Leadaki

Leadaki: An agency specializing in full-funnel and performance strategies, with a strong focus on data, automation, and cross-channel optimization. It is a Google Premier Partner.

6. Muffin Agencia de Marketing Digital

Agency focused on social media, Google Ads and account management, with a presence in La Plata and clients in LATAM.

7. SEONET

Seonet is a full-service digital marketing agency offering a wide range of services, from content creation to advertising campaign management. Their focus on personalization and attention to detail allows them to develop effective strategies that resonate with target audiences. They have worked with clients across various sectors, helping them increase their visibility and generate tangible results.

8. Bloop Agency

Marketing agency that blends performance + content + technology to scale e-commerce and B2B.

9. Imactions

Imactions is a digital agency that offers comprehensive services (social, paid, strategy) with an emphasis on measurable results.

10. MD Marketing Digital

We have an incredible capacity for adaptation and, without exception, we develop unique proposals for each client. From startups to large corporations, we do tailor-made marketing.

11. Agencia Eleven

Eleven Agency stands out for its focus on performance marketing and campaign optimization. They offer SEO, SEM, social media advertising, and other services, with a focus on maximizing return on investment. Their team of experts works in partnership with clients to develop customized strategies that generate measurable and sustainable results.

12. Agencia Ninch

Ninch Agency is a digital marketing agency specializing in content creation and social media management. Their focus on storytelling and high-quality content creation allows them to connect effectively with audiences. They offer SEO, content marketing, online advertising, and other services, with a focus on building long-lasting client relationships.

13. Agencia Interactivity

Interactivity Agency focuses on creating engaging digital experiences that deliver results. Their services include web design, social media marketing, SEO, and online advertising. With a team of professionals passionate about technology and creativity, they have helped numerous companies improve their online presence and achieve their marketing goals.

14. Agencia Dattasmart

Communication and marketing agency with offices/operations in Argentina and Spain: branding, UX/UI, content and campaigns.

15. Agencia Buffalo

Our Buenos Aires-based team can respond to the diverse needs of our clients in marketing, online sales, social media management, corporate design, and web design and development. We offer solutions for businesses in Digital Design and SEO.

16. Mejor Digital

As an innovative Digital Marketing agency, we develop comprehensive solutions that are attentive to the evolution of the Internet, Social Media, and the user experience with brands. We know the digital marketing tools you need to differentiate yourself, gain visibility, and position your products.

17. Agencia Zetenta

We are an interactive advertising agency specializing in online and mobile marketing, social media, digital branding and web development with offices in Buenos Aires, Argentina.

Our main strength is the ability to combine different talents to meet complex communication needs, blending creativity, design and technology to create authentic relationships between brands and consumers.

18. Agencia Imaat

We are a Digital Marketing Agency located in Buenos Aires, Argentina. We are a full-service agency. This means that we not only provide advertising services and advice but also cover all the necessary areas to transform and enhance your brand. We create a brand identity and give you a unique style to differentiate you from the rest. We develop your online presence: We create your company’s website and strengthen availability and communication with your potential clients through social media. We expand the reach of your sales channels with Google AdWords campaigns and build customer loyalty and attract new opportunities through organic email marketing. Finally, we produce videos and audiovisual content to take your company to the next level.

19. Agencia Buhomedia

As a digital marketing company, we create unique digital experiences through our services: Digital Marketing, Google Ads, Web Design, E-commerce, Community Management, Hosting, Newsletters, and Corporate Videos

20. El Cielo Digital

El Cielo Digital, with more than 10 years of experience, drives the growth of SMEs through digital strategies that increase their online presence and generate high-value leads.

Our experience allows us to help our clients plan, build, and execute everything related to their company’s digital marketing.

Services offered by featured agencies

The best digital marketing agencies in Argentina offer a wide range of services designed to improve businesses’ online presence and generate measurable results. One of the most common services is search engine optimization (SEO). SEO is crucial for improving a website’s visibility in organic search results, which can increase traffic and conversions. SEO agencies use a variety of techniques, such as keyword research, content optimization, and link building, to improve website rankings.

Another essential service is social media marketing. Agencies help businesses create and manage profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn. This includes creating engaging content, managing communities, and running paid advertising campaigns. Social media is not only an effective platform for promoting products and services, but it also allows businesses to interact directly with their customers and build lasting relationships.

In addition, many agencies offer digital advertising services, including managing pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads. Digital advertising allows businesses to efficiently reach a specific audience and measure campaign performance in real time. Other common services include content marketing, email marketing, web design and development, and data analytics. Each of these services can be customized to meet the specific needs of each business, ensuring an effective and well-executed digital marketing strategy.

Price comparison and service packages

The cost of digital marketing services can vary significantly depending on the agency and service package you choose. Some agencies offer basic packages that include essential services like SEO and social media management for a fixed monthly price. These packages can be a good option for small businesses or startups with limited budgets that still want to improve their online presence.

On the other hand, larger or more specialized agencies can offer customized packages that include a wider range of services, such as consulting, digital advertising, content marketing, and data analytics. These packages are typically more expensive, but they also offer a more comprehensive approach and a greater ability to adapt to the specific needs of each business. It’s important to carefully assess your company’s needs and compare the different packages and prices before making a decision.

Social Media Statistics Peru 2025

28/02/202601/07/2025

Estadísticas de Redes Sociales Perú 2025

We Are Social and Meltwater presented the updated report Digital 2025 on Social Media Statistics in Peru. We will discuss the data recorded on the digital situation in Peru in 2024-2025.

Use of Devices, Internet and Social Networks

A total of 39.4 million mobile cellular connections were active in Peru at the beginning of 2025, equivalent to 115% of the total population. However, some of these connections may only include services such as voice and SMS, and some may not include internet access.

27.3 million people used the internet in Peru at the beginning of 2025, when online penetration was 79.5%.

In January 2025, Peru had 24.5 million social media users, which is equivalent to 71.2% of the total population.

These main statistics offer a great overview of the “digital state” in Peru at the beginning of 2025, but to understand how digital trends and behaviors have evolved over time, we need to delve deeper into the data.

General Summary of Internet Use

At the time of writing the report, the latest available data indicated that there were 27.3 million internet users in Peru in January 2025.

This means that the internet penetration rate in Peru was 79.5% of the total population at the beginning of the year.

Meanwhile, Kepios’ analysis indicates that the number of internet users in Peru increased by 291,000 (+1.1%) between January 2024 and January 2025.

Social Media Statistics Peru – General Summary of Social Media Use

DataReportal figures show that in January 2025 there were 24.5 million active social media users in Peru.

In perspective, this figure was equivalent to 71.2% of the total population at the beginning of 2025.

The analysis by Kepios shows that the identities of social media users in Peru increased by 450,000 (+1.9%) between the beginning of 2024 and the beginning of 2025.

Data published in the ad planning tools of major social media platforms indicates that there were 24.5 million users over the age of 18 using social media in Peru at the beginning of 2025, which was equivalent to 99.8% of the total population aged 18 and over.

At that time, 46.6 percent of social media user identities in Peru were female, while 53.4 percent were male.

And to add context, it may be helpful to know that 89.6% of Peru’s total internet user base (regardless of age) used at least one social media platform in January 2025.

Social Media Statistics Peru 2025 – YouTube Audience

Google’s advertising resources indicate that YouTube had 19.1 million users in Peru at the beginning of 2025.

The company’s own data suggests that the reach of the YouTube ad in early 2025 was equivalent to 55.5 percent of the total population of Peru at the beginning of the year.

To put these figures into perspective, YouTube ads reached 69.8% of Peru’s total internet user base (regardless of age) in January 2025.

At that time, 47.9% of YouTube’s adult ad audience in Peru was female, while 52.1% was male.

Data published in Google’s own advertising planning tools shows that the potential reach of YouTube ads in Peru increased by 1.5 million (+8.5%) between early 2024 and early 2025.

Social Media Statistics Peru 2025 – Facebook Audience

Figures published in Meta’s own tools indicate that the potential reach of Facebook ads in Peru increased by 450,000 (+1.9 percent) between January 2024 and January 2025.

In a more recent context, the same data shows that the number of users that marketers could reach with Facebook ads in Peru increased by 650,000 (+2.7%) in the three months between October 2024 and January 2025.

Facebook ads reached 71.2 percent of the total population in Peru at the beginning of 2025. This reach was equivalent to 89.6% of the local internet user base (regardless of age) in January 2025.

Social Media Statistics Peru 2025 – Instagarm Audience

The numbers published in Meta’s advertising tools indicate that Instagram had 10.5 million users in Peru at the beginning of 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Peru was equivalent to 30.4% of the total population at the beginning of the year.

Data published in Meta’s planning tools shows that the potential reach of Instagram ads in Peru increased by 450,000 (+4.5%) between January 2024 and January 2025.

Quarterly, the company’s data also reveals that the size of Instagram’s ad audience in Peru increased by 250,000 (+2.5%) between October 2024 and January 2025.

Social Media Statistics Peru 2025 – TikTok Audience

Data published in TikTok’s own advertising planning tools shows that TikTok’s potential advertising reach in Peru increased by 2.49 million (+11.4 percent) between early 2024 and early 2025.

Meanwhile, the figures indicate that the potential reach of ads on TikTok in Peru increased by 1.33 million (+5.8 percent) between October 2024 and January 2025.

Social Media Statistics Peru 2025 – Linkedin Audience

LinkedIn continues to grow and consolidate its position as the most important B2B social media platform for the region.

Data published in LinkedIn’s planning tools shows that the potential reach of LinkedIn ads in Peru increased by 2.0 million (+22.2%) between the beginning of 2024 and the beginning of 2025.

Quarterly, the company’s data reveals that the size of LinkedIn’s ad audience in Peru increased by 1 million (+10%) between October 2024 and January 2025.

It’s important to note that LinkedIn’s advertising tools publish audience reach data based on the total number of registered members, rather than the monthly active users that form the basis of ad reach figures published by most other social media platforms.

As a leading digital marketing agency in Latin America, we work with various companies in the planning and development of their digital strategies in the region. Whether they are B2B, B2C, small or large companies, we know how to use internet resources to boost their businesses.

Way2net awarded as Top Digital Marketing Agency in Argentina

19/02/202619/11/2020

Way2net is a digital marketing agency, specialized in e-strategy planning and business development, digital marketing, online advertising, web optimization, social media, web design, and development. We are a Google Partner Agency certified by Google Inc. and we offer a wide variety of services including digital strategy, social media marketing, and advertising.

Clutch recently announced the top digital marketing agencies in Argentina. We are excited to announce that Way2net has made the list on their directory.

Clutch is a B2B market research firm located in Washington DC that connects service providers and buyers through data and verified research. Central to their process is client reviews. In this unique process, analysts have spoken directly with many of our clients and learned more about the services we provided, as well as technological capabilities, results, and business acumen.

Our clients’ participation made this award possible, and we want to thank them for their time and honest feedback. Below is are excerpts from recent reviews, along with project summaries:

“We continue working with them because of their thoughtful service.” –Marketing Coordinator, Synthon Bagó

Our team was hired to develop a pharmaceutical company’s marketing strategies. We work with different social media channels, crafting campaigns. We also worked on their site.

“With Way2net Digital Marketing Agency, we found a mix of business expertise and digital experience.” –Founder, Delbazar

We provided a variety of digital services for an online store. Our team developed an e-commerce website and social media campaigns

Digital marketing has forever changed how companies attract customers and generate revenue. If you’re considering hiring an online marketing company to help you boost your brand image, position your company in search rankings, or manage your social media presence, The Manifest can help find a business to best suit your needs. The Manifest, an affiliate site of Clutch, lists top digital marketing companies in Argentina. Among top companies, the site also lists descriptions, projects, and awards for users to utilize.

Need advice in marketing and communication? We are experts in digital strategy. Contact us by phone or fill out the form on our website and a team member will be in touch shortly. We look forward to hearing from you and your team.

Tension between Facebook and Snapchat

29/08/201816/03/2016

This week Facebook incorporates an animated filters application, called “Masquerade”. While it is known that for some time there is tension between Facebook and Snapchat, this news did nothing but intensifying it. The rivalry between these companies part of both fighting for dominance of digital video (the protagonist of 2016) and investment in advertising that this entails.

Since 2012, Facebook has tried to catch up with some of the tools of the fashion social network, and this acquisition leaves the sight of the brutal competition between the two companies.

Facebook: Failed attempts

Snapchat has understood the younger users, known as “millennials”, and since 2011, Facebook has tried several times unsuccessfully to imitate some of the most attractive features of his rival.

In 2012 they released “Poke”, an application that allowed users to send photos and videos for a limited time, after which they self-destroyed. The application died a year and a half later.
Mark Zuckerberg did not give up, and he tried again in 2014 with another similar app, called “Slingshot”. It was not very successful and in December of that year ceased to exist.

The interest Facebook has on Snapchat goes beyond wanting to copy it . Mark tried to buy it twice, but its CEO (Evan Spiegel) refused on both occasions.

Video ambitions

Facebook says it plans to keep “Masquerade” as a standalone application and at the same time seeks to incorporate selfie effects similar to those of Snapchat, to their own products. On the other hand, as we know the video is the main protagonist of 2016, and it is for this reason that Facebook has begun putting great emphasis on its new addition: “Facebook Live”, an application for live video transmission.

The sense of threat Facebook felt for Snapchat is justified , since both have the same number of daily views on videos, but Snapchat has fewer active users. The main difference between the two is that in Snapchat users have to touch the screen to see the video, while Facebook videos are autoplay.

Snapchat is in the first stage of doing business, ruling advertising in “stories”, “discover” or “live”, spaces that are attractive to advertisers.

Nick Cicero, CEO of “Delmondo” and Snapchat analytics specialist, says Facebook asked in January about influencers and Snapchat audience. However they did not reach any agreement.

Snapchat is not far behind and decided to fight. The company has hired one of Facebook’s publicists, Sriram Krishnan, the founder of “Facebook Audience Network”, which places ads on Facebook applications and mobile sites.

How will this rivalry continue? We do not know. We hope that both companies continue incorporating innovative tools.

Consult our Monthly Community Managment Plan and optimize your results in social networks!

The role of influencers in marketing strategies

29/08/201819/01/2016

In recent times influencers marketing has been gaining weight. With the internet boom and the success of social networks, certain profiles of users have managed to connect with his followers, created a strong data base and connect with other users. Their opinions are valued, because they are seen as influencers ‘who know’ about specific issues.

Influencers are increasingly required by brands, and even become the subject of their marketing campaigns. Several studies have demonstrated that such figures and their views are far more compelling to consumers than traditional advertising formats.

“For digital generation new voices are needed. The falls and rises celebrities are much faster now and brands need to capture the flow and exploit microhearings segments” said Rob Norman, chief digital officer of GroupM.

And not only is that celebrities have seen their traditional moment of glory have a shorter life cycle, but also the weight of influence has also changed.

The presence of influencers in campaigns is increasingly common: 75% of brands confessed in a study that uses influencers in their campaigns. The forecasts are that in the near future the number of firms using these figures rise to 84%.

The professionalization of influencers

Today companies have professionalized access to influencers and given them a larger role in its strategy. Now, these have become a proper communication channel (not just a complement to public relations campaigns) and brands are devoting more and more budget on them.

The agencies are launching increasingly formats to understand how marketing works with influencers. Measure the success or failure of a campaign influencers is becoming increasingly easy because more tools to measure the ROI of these campaigns and the actual impact on consumers appeared.

Brands are encouraging devote part of their budget to such campaigns. Not worth to convince a influencers to talk about something with offering a gift. Influencers have to be on the budget: for them has become a source of income and for brands a new source of expenditure. The 85% of influencers expected to be paid if you are talking about a product and only 4% would be content to receive the product in exchange. Those who are content to hire them for your blog publicity are a minority.

Does the marketing strategy of your company contemplates the use of influencers?

Politics must learn from branding

24/04/202118/11/2015

The functional purpose of branding is to identify a differential promise about the values of a brand, and communicate it to consumers in a coherent and consistently way. Political parties have failed to transmit that brand promise, resulting in the total loss of public confidence. This is why politics must learn from branding.

Like any brand that has reached its final cycle of life, political parties need a regeneration if they want to survive. These parties are articulated today as a group of members who share the strictest sense of belonging and the denial of anyone who does not share the same opinion. A totally opposite approach to having citizens at the center of their strategies.

But building a political brand is something that takes time and a careful strategy. Unlike other brands that seek the continued confidence of the public, political brands seem to be focused only on getting confidence every four years, when polls become the best indicator of sales and trust.

In the absence of a clear promise, supporting only their messages by generalist ideologies, political parties are engaged in the speeches of fear and in the discrediting of the contrary. But what would happen in the outside world if Pepsi simply told us how bad the ingredients of Coca-Cola are for our organism? It is clear that negative messages do not get adepts to your lines.

Politicians should learn that they should not only communicate to the voters, but especially to those who do not vote, just like any brand that tries to enter the home of new consumers. Even if we move from parties to politicians or brands to branded products, it is necessary to build an emotional connection between the product and the customer. And that is something that does not conform only during a political campaign.

Fortunately, the population is not stupid and picks out those brands with which it feels identified, who have been concerned to build a positive dialogue. Completely neglected by our political brands. It is time for political parties to take good note of what good management of their brand means and what it can do for them.

CEOs are increasingly aware of the importance of digital tools

27/05/201907/10/2015

Los CEOs cada vez son más conscientes de la importancia de las herramientas digitales

Que las estrategias digitales son el futuro de cualquier compañía es una obviedad que nadie se atrevería a negar. Pero los directores ejecutivos de las empresas tienen cada vez más en cuenta esa premisa, y comienzan a incorporar la tecnología como una herramienta esencial también para el desarrollo de la empresa. Así lo comprobamos en una reciente encuesta sobre la inteligencia digital de PwC a más de 2000 ejecutivos: este año, el 73% de ellos afirmó que el CEO de su compañía está ayudando a promover las nuevas tecnologías digitales, cuando solo el 57% de los CEOs eran conscientes de la importancia de las herramientas online.

Ese cambio se manifiesta, además, en que las compañías buscan invertir en tecnología que impacte en todas las líneas de negocio: el 31% de los encuestados afirmaron que sus empresas dedican más del 15% de sus ingresos a mejorar de tecnología en los distintos departamentos, y no solo en el propio de TIC.

¿Y qué esperan desde las empresas de esa mayor inversión en digital? La gran mayoría de los encuestados (45%) un aumento de los ingresos, aunque un 25% también considera importante crear una mejor experiencia del consumidor. Por debajo quedaría otros objetivos como innovar, ahorrar costes, mejorar la toma de decisiones a través de análisis de datos, mejorar la reputación de marca o combatir a nuevos competidores.

¿Cómo medir la inteligencia digital de una empresa?

El informe de PwC trata de encontrar aquellos atributos que definen una alta inteligencia digital por parte de una empresa y el liderazgo del CEO es clave, pero también debe estar apoyado por el resto del equipo ejecutivo.

Así, hay 10 características que definen a las empresas con alta inteligencia digital: un líder ambicioso, directores de informática y datos que colaboren a la hora de poner en marcha la estrategia, un equipo ejecutivo comprometido con el tema digital (algo en lo que falla prácticamente la mitad de las empresas), una estrategia común y compartida por toda la compañía, una aproximación interna a la innovación, una rápida adopción de tecnologías que supongan una ventaja competitiva,un uso efectivo de los datos de negocio, una actitud proactiva hacia la cyberseguridad, el establecimiento de una hoja de ruta de la estrategia digital, y una medición de resultados consistente.

Los CEOs consideran que las estrategias de marketing son poco efectivas

Aunque los CEOs son ya muy conscientes del impacto que las nuevas tecnologías pueden tener en su negocio, no lo son tanto del potencial para sus campañas de marketing.

Según otra encuesta de Forbes Insights, el 69% de los CEOs considera que la inversión en marketing no se está aprovechando como debería, mientras que entre los CMOs, son solo el 34% los que opinan lo mismo.

En concreto, los directores ejecutivos consideran que se debería mejorar el conocimiento del cliente, y el 69% afirma que la empresa no entiende a los clientes.

Eso sí, tienen muy claro que la solución pasa por el big data, y de hecho, aquellas empresas que cuentan con buenas herramientas para el análisis de datos son las que están más dispuestas a aumentar la inversión en marketing.

Fuente: puromarketing.com

43% de las Fanpages se promocionan con publicidad en facebook

27/01/202628/08/2015

Social networks have become a powerful allied for brands to reach users and can generate a committed relationship in them. However, experience has shown to be present in these social platforms is not indicative enough to achieve their goals independently. At least in the case of Facebook.

Y es que una reciente investigación llevada a cabo por Locowise señala que el 43,36% de las páginas utilizan publicidad paga, lo que supone el 31,51% del total del tráfico que estas reciben. Una decisión que se da en mayor medida en aquellas páginas que cuentan con una mayor comunidad de usuarios. De hecho, el 48,28% de las páginas con mayor número de seguidores en Facebook utiliza anuncios, mientras que únicamente el 23,81% de las que contaban con un número de seguidores pequeño optó por esta vía de promoción.

Para llegar a estas conclusiones, la investigación analizó el comportamiento de más de 5.000 páginas en Facebook, así como su crecimiento, alcance y resultados de las campañas de publicidad en facebook llevadas a cabo por las mismas durante el mes de mayo.

En lo que respecta al crecimiento experimentado por este volumen de páginas de Facebook analizadas, el mismo fue de solo un 0,2%. La cifra se sitúa muy por detrás de la subida en cuanto a número de seguidores que obtuvieron otras redes sociales, como Instagram, donde la tasa alcanzó el 1,95%. En este caso, las páginas de Facebook con un número de “me gusta” menor fueron las que obtuvieron un crecimiento superior a la media del 0,28%. Por el contrario, las páginas con más de un millón de “me gustas” registraron un retroceso del 0,21% en lo que respecta al registro de nuevos seguidores.

Del mismo modo, el alcance promedio de las publicaciones de las páginas analizadas fue del 8,24% del total de los integrantes que configuran su comunidad de seguidores. En este sentido, cuando más grande es la página menor es su tasa de penetración en la audiencia. Así, en el caso de las páginas de Facebook con más de un millón de “me gusta” la tasa de alcance fue del 6,62%, mientras que aquellas que contaban con una comunidad de usuarios menor la tasa de penetración de sus publicaciones fue del 14,88%.

Asimismo, la participación promedio de los usuarios, por entrada publicada, durante el pasado mes de mayo fue del 6,61% en la totalidad de los usuarios de esta red social. Por el contrario a lo sucedido en las categorías anteriores, las páginas con un mayor número de usuarios fueron las que obtuvieron una mayor participación en cuanto a estos, la cual fue de un 8,92%.

El contenido en vídeo, el que más compromiso genera

La investigación llevada a cabo por Locowise también hizo hincapié en los resultados obtenidos por las páginas de Facebook en función al tipo de contenido que estas publicaban. Una heterogeneidad de publicaciones que tienen al soporte en vídeo como protagonista y como indicador más exitoso. Así, los vídeos se constituyeron como el contenido que cuenta con una tasa de alcance del 11,86%. Por su parte, los enlaces registraron una tasa de alcance del 9%, las fotos llegaron al 7,86% y las actualizaciones de estados, al 6,12% de la audiencia total.

Sin embargo, las imágenes son el formato de difusión de contenido que mayor tasa de interacción genera con los usuarios, la cual asciende al 7,06%. Por su parte, los vídeos logran un compromiso del 6,61% y los enlaces del 5,37%. En el lado opuesto se sitúan las actualizaciones de estado, que involucran al 3,34% de los usuarios alcanzados.

Fuente: www.puromarketing.com/

How does a brand succeeds on Twitter

27/01/202602/06/2015

Twitter has become one of the favorite tools to companies business by the way it reaches consumers. It´s quick, direct and it works in a perfect way that helps to establish long lasting real time relations by keeping the brand as a part of the daily news. Companies start to be a part of the conversation and the communications turns more personal with the consumers.

But Twitter, as every communicational tool, requires some basic elements at the time users create a digital strategy to reach success when relating with consumers. In other words: everything that can occur on Twitter matters, and not everything brands do is acceptable. Hubspot and SocialBro made a guide of what does and what does not make a brand succeed on Twitter.

Twitter as a perfect tool to build a brand

Social media has become an essential element to build a powerful brand. Twitter is vital for it but it needs to have a good role play. It is important to follow Twitter´s basic rules. According to Hubspot´s information, to acquire engagement within the relationship with consumers first of all it is needed to establish an equal bond with followers. In other words, the audience should be seen as a friend rather than the massive group of people it actually is. By having this on mind the communication turns more personal to each consumer; as an audience you prefer to feel there is a relationship with the brand you follow instead of reading institutional messages that were obviously thought for the mass. Of course, this also helps to embrace the personality of the company by reflecting it in every message they send, and as they publish messages that connect with the audience.

Twitter as a lead generator.

This social media tool does not only works to create powerful bonds within consumers and brands, it´s also useful to conclude several things brands are looking forward to concrete in short term conditions; such as generating leads. To achieve this, tweets must be short and concise: the reader should clearly notice what you are offering. Moreover it must be presented in an attractive way. The best technique to achieve this is by including only one link, by not using hash tags and by not mentioning other users.

Twitter has its own label

It is extremely important not to forget that Twitter has its own label which provides a specific format that needs to be strictly followed. Direct messages are useful when a personal communication is required if not it is considered spam communication. On behalf, something that must be kept on mind is to take care and keep followers. You ought to convince them that your account is worth to follow. Most of companies twitter accounts loose a 15% of new followers after the 3^rd week they get to know the brand because, the information that was posted wasn´t relevant.

How content is published helps to achieve better results.

Images are much more attractive than texts. Tweets that include images achieve a 34% of re-tweets rather than the ones which not. Furthermore, not every image will work, it needs a previous analysis and selection of what image it will be posted, why and when. First of all, as it is recommended on Hubspot´s guide: make sure you have the right to publish that image, check quality and definition, and be aware that there is a relation with the content.

Images are not the only way to create an attractive post. Playing with URLs it is also a good strategy to have on mind. According to SocialBro´s data base, corporate messages on Twitter that include an URL in the middle achieve in a 26% a superior number of re-tweets, than the ones that includes it at the beginning or at the end.

And, of course, hash tags are definitely an element that helps to motivate the company´s presence in conversations. Terms of use are based on common sense, although brands don´t always have this on mind. Hash tags must be used on appropriate situations. If a hash tag wants to be used to start a conversation it must be creative and clearly linked to the brand, so as to followers link it on their minds. And the most important part is not to use hash tags that have been used by others, especially by the competence.

To conclude, a tweet with numerous hash tags does not reach the objective. The ones with only one hash tag obtain a 69% more of probabilities to be re-tweeted.

Fuente: www.puromarketing.com

Digital Strategy tips

25/01/202607/05/2014

Digital Strategy for Companies and Professionals

Thinking in digital strategy is imposed increasingly. This trend has been consolidating in recent years and the number digital marketing actions, communications and thinking and defining a digital strategy is increasing its acceptance and use in the SMB segment and professionals, in addition to large companies.

It is clear that customers or potential customers of a product or service, are increasingly seeking on the internet to analyze, search and compare before making a decision. For businesses, having and maintaining an online presence is a necessity today to maintain growth, reach new markets and avoid loosing ground against its competitors.

Some digital strategy tips you may consider:

Analize what you have previously done in digital marketing, actions and resulsts.
Web Site, updated, modern, responsive (well visible in all mobile devices) and dynamic. What do you use it for? It is SEO optimmized?? Is it responsive? It seems obvious, but many companies still do not give importance to what could be one of its major sales channels.
Internet positioning (SEO / SEM): Natural positioning work and payment positioning (PPC campaigns) to appear in the top positions of search results in major search engines like Google, Bing and Yahoo, by the time when someone searches for your product or service.
Online Advertising: On the Internet, search engines and most popular websites are like to advertise in large billboards on public roads and in major newspapers. And they have an advantage: You can measure, analyze and adjust permanently the campaign to optimize investment, depending on the results.
Social Media: It is important to understand their approach, benefits, uses and consistency to suit the communication needs of the company and its target audiences.
- Facebook, what to do? Shall we have a fanpage? Invest increasing fans? Is the right platform for my company?.
- Linkedin: Just for looking for a new job? Can we found a linkedin strategy to make it useful to my business
- Google+ is like another Facebook? Is it important for SEO positioning?
Contents: Develop a content marketing strategy, with information, notes and actions related to your company, products and services, helps improve web positioning for your company and at the same time provides excuses to interact with your customers and target audience. It is necessary to generate content?
e-commerce: Shall I consider this for my products or services? It is the right time now to walk this path, what is needed? Are we selling online today?

Define a digital strategy covering the points mentioned above should be a clear objective for any company this year.

Digital or traditional advertising? How it impacts the generation Y?

28/04/201721/04/2014

La generación “Y” ó tambien denominada “la generación del milenio” (millennials) muestra estar más influenciada por los anuncios publicitarios digitales, aunque le presta mayor atención a la publicidad tradicional.

Los de la generación Y son conocidos por ser un grupo consumidor de preferencia digital, pero esto no significa que la publicidad tradicional les parezca menos efectiva. Un estudio realizado por Adroit digital en enero del 2014 en Estados Unidos a usuarios de smartphones, acerca de la efectividad de la publicidad digital frente a la publicidad tradicional, arrojó el resultado de que el 36% dijo que los anuncios digitales fueron más efectivos, pero seguido muy de cerca por el porcentaje (28%) de los que dijeron que eran igualmente efectivos.

Mientras que el estudio de Adroit Digital mostró que los anuncios de TV son los que ganan en mayor percepción y valoración de una marca, con un 70% de share en los encuestados de generación Y, los formatos de anuncios digitales siguen después ganándole al resto de las categorías.

Sin embargo, más allá de que la generación del milenio muestra estar más influenciada por la publicidad digital en su conjunto, otro estudio, realizado por Goo Technologies también en enero de este año, encontró que la generación que va entre los 18-34 años en Estados Unidos tiene una tendencia mayor a ignorar los anuncios online que la que tiene por los avisos publicitarios tradicionales en TV, radio y gráfica.

Toda Agencia Marketing Digital debe tomar en cuenta estas consideraciones al plantear una estrategia de marketing y comunicación a sus clientes.

Ver la nota completa en emarketer

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