Social media trends 2026

19/02/202621/01/2026

Tendencias en redes sociales 2026 en Latinoamérica

Social media trends 2026: the new strategic framework that will define digital marketing in Latin America

Social media trends 2026 and the evolution of digital marketing in Latin America

Introduction: Why 2026 marks a turning point in social media

Talking about social media trends in 2026 is no longer an exercise in creative anticipation, but a strategic necessity for companies operating in Latin America. The digital ecosystem is undergoing a period of accelerated maturation: more platforms, more formats, more content… and, paradoxically, less available attention.

Over the past few years, many brands have successfully established a strong presence on social media. However, the current landscape presents a different challenge: simply being present is no longer enough; brands must generate real, measurable, and sustained impact. Changes in algorithms, content saturation, audience fragmentation, and the widespread adoption of artificial intelligence are redefining how companies plan, produce, and evaluate their social media strategies.

In this scenario, the Social Media Study 2026 by Cyberclick and Metricool functions as an accurate thermometer of the market. Based on the insights of professionals in the digital ecosystem and the analysis of millions of posts, the report identifies clear patterns regarding what is working, what is losing relevance, and where social media marketing is headed.

From Way2net, as agency specializing in digital marketing and social media for growing companies in Latin America, we took this study as a trigger to go a step further: interpreting the data, translating it into strategic decisions and providing an applied perspective to the business.

This article isn’t about listing passing fads. Its goal is to help you understand which social media trends will define 2026, how they’ll impact businesses in the region, and what brands that want to remain competitive tomorrow should do today.

The current context of social media in Latin America

Before analyzing specific trends, it is key to understand the starting point. Social media in Latin America presents a unique combination of high adoption, a wide diversity of markets, and varying levels of digital maturity.

Las empresas de la región comparten varios rasgos comunes:

Intensive use of Instagram, Facebook and, increasingly, TikTok and LinkedIn
Sustained growth of video as the dominant format
Tight budgets versus high-performance expectations
Smaller marketing teams, with strong pressure for results
Increasing adoption of artificial intelligence tools

This context explains why many strategic decisions in social media are no longer made based on intuition, but rather on actual performance. And this is where the study becomes especially relevant: it shows how professionals are adjusting their priorities based on concrete data.

Social media strategy for businesses in Latin America

Trend 1: From content to performance as a strategic focus

One of the clearest conclusions of the study is that social networks have ceased to be solely a visibility channel and have become a business asset.

While brand awareness remains the primary objective, goals such as the following are growing strongly:

Professional social media management
Lead generation
Direct sales support
Building communities with real engagement
Customer loyalty

This marks a profound change: in 2026, successful social media strategies will be those that manage to balance branding and performance, without falling into extremes.

From Way2net’s perspective, this trend implies a key adjustment: each social network must fulfill a specific role within the funnel, and each piece of content must respond to a clear objective. Publishing without a defined strategic intention increasingly translates into a waste of resources.

Trend 2: Instagram continues to lead, but it’s no longer alone

Among the top social media trends for 2026, Instagram continues to occupy a central place in brand strategies in Latin America. Its strength lies in the balance between:

Organic reach
Variety of formats
Community
Advertising ecosystem

However, Instagram’s leadership is no longer absolute. Other platforms are gaining ground with very clear value propositions.

TikTok: growth, reach and discovery

TikTok is consolidating its position as the fastest-growing social network in terms of relevance by 2026. Its discovery-oriented algorithm and its dominance of short videos make it a key channel for brands seeking:

Massive reach
Rapid awareness
Connecting with younger audiences

For many Latin American companies, the challenge is not technical, but cultural: adapting the tone, language, and narrative to a platform that rewards authenticity over perfect aesthetics.

LinkedIn: the big winner in B2B

Another clear trend is the strengthening of LinkedIn as a strategic network for B2B companies. By 2026, LinkedIn will cease to be just a professional network and will become an active channel for demand generation, brand positioning, and thought leadership.

At Way2net we observe that more and more companies in Latin America are achieving concrete results when they combine:

Valuable content
Visible executive voices
Organic strategy + paid media

Trend 3: Short video ceases to be a trend and becomes infrastructure

If there’s one undisputed trend in social media for 2026, it’s the absolute dominance of short videos. Reels, Shorts, and TikToks are no longer a “format to try,” but the backbone of digital content.

The data shows that:

It is the format that generates the greatest reach
It’s the one that generates the most engagement.
It is the one most favored by the algorithms

This has direct implications for businesses:

Change the content planning
It affects the necessary resources
It forces us to rethink creativity

From a strategic perspective, the challenge is not to produce more videos, but to produce better videos, with a clear message, aligned with the business and designed to capture attention in the first few seconds.

Short video as the main trend on social media in 2026

Trend 4: Content saturation and falling engagement

Paradoxically, while content production is increasing, average output is decreasing. Saturation appears to be the main challenge for 2026.

This translates to:

Lower organic reach
Fewer interactions per post
Increased competition for attention

The strategic takeaway is clear: publishing more no longer guarantees better results. In many cases, the opposite is true.

For brands in Latin America, this trend forces them to make difficult but necessary decisions:

Reduce platforms
Prioritize formats
Prioritize quality over quantity

At Way2net, we approach this scenario with a clear focus: less noise and more relevance. Differentiation is no longer about frequency, but about the real value that each piece of content brings.

Use of artificial intelligence in social media and digital marketing 2026

Trend 5: Artificial intelligence is becoming part of everyday life

Another major trend in social media for 2026 is the consolidation of artificial intelligence as an operational tool. Most professionals already use it for:

Copywriting
Content planning
Image and video creation
Data analysis

However, the real difference lies not in using AI, but in how it is used to provide digital marketing services for companies.

From a strategic perspective, AI:

Increase efficiency
Reduce operating times
Free up resources to think more strategically

But it also presents risks: homogenization of content, loss of identity, and saturation of generic messages.

At this point, Way2net’s vision is clear: AI should function as a strategic ally, not as a substitute for human judgment. The brands that manage to combine technology, creativity, and business acumen will be the ones that stand out in 2026.

Trend 6: Authenticity and User-Generated Content (UGC)

In an increasingly automated environment, authenticity is becoming a key differentiator. The study shows a growing interest in user-generated content, real testimonials, and more human formats.

The brands that best connect with their audiences are those that:

They humanize their communication
They show real processes
They prioritize closeness over perfection

For companies in Latin America, this trend represents a concrete opportunity to compete with tighter budgets, focusing on credibility and approachability instead of overly polished productions.

What should companies do today to prepare for 2026?

Based on the analysis of these trends, some clear lines of action emerge:

Define which networks bring real value to the business
Assign a strategic role to each platform
Opt for short videos with a focus on message and objective
Use AI to gain efficiency, not to lose identity
Prioritize engagement and relevance over volume
Measure, adjust, and optimize constantly

The role of an expert social media agency in this new scenario

The social media trends for 2026 present a more complex, competitive, and demanding landscape than ever before. For many companies, the main challenge is not execution, but making the right decisions.

This is where the support of a specialized agency makes sense. Not to “publish for the sake of publishing,” but to:

Design results-oriented digital marketing strategies
Interpreting data and trends
Optimize resources
Transforming social media into results

At Way2net, we support Latin American companies in navigating this context with a strategic approach, offering data-driven marketing services geared towards sustainable growth.

Conclusion: 2026 is not about doing more, but about doing better

Social media trends for 2026 don’t point to a sudden revolution, but rather to the channel’s definitive maturation. Less improvisation, more strategy. Less volume, more intention. Less ego, more value for the audience.

Brands that understand this shift will not only survive the digital noise, but will also build strong relationships, measurable results, and a relevant presence in the long term.

Do you want to prepare your social media strategy for 2026?

At Way2net we help companies in Latin America transform trends into actionable strategies, aligned with business objectives.

Contact Way2net and let’s talk about how to boost your social media strategy for 2026.

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Top 20 Best Digital Marketing Agencies in Argentina

02/03/202609/12/2025

mejores agencias de marketing en Argentina

The 20 Best Digital Marketing Agencies in Argentina: Take Your Business to the Next Level

In today’s digital age, every business, large, medium, or small, needs to stand out in a sea of ??competition. The key to achieving this lies in an effective and well-executed digital marketing strategy. In Argentina, the digital marketing landscape is brimming with talented and creative agencies that can take your brand to the next level. From search engine optimization to social media management, these agencies offer a range of services that can be tailored to your specific business needs. But how do you choose the best option among so many alternatives?

Below is a selection of the 20 best advertising agencies in Argentina, each distinguished by its innovation, experience, and results. Discover how these agencies can propel your business to success and help you navigate the ever-changing digital world.

Introduction to digital marketing in Argentina

Over the past decade, digital marketing has revolutionized how businesses communicate with their customers and promote their products and services. Argentina is no exception. With growing internet penetration and an increasingly connected population, companies have found digital marketing to be an indispensable tool for achieving their business objectives. From small startups to large corporations, everyone is looking to take advantage of the opportunities offered by the digital world to increase their visibility and, ultimately, their sales.

Digital marketing encompasses a wide variety of strategies and tactics, ranging from search engine optimization (SEO) and social media advertising to email marketing and content creation. Each of these strategies can be tailored and customized to the specific needs of each business, allowing for a more effective and targeted approach. In a market as competitive as Argentina’s, having a well-defined digital strategy can be the difference between success and failure.

However, implementing a digital marketing strategy is no easy task. It requires specialized knowledge, time, and resources. This is where the best digital marketing agencies in Argentina play a crucial role. These agencies are made up of teams of experts in various areas of digital marketing, who work together to create and execute effective campaigns. But how do you choose the right agency for your business? In this article, we’ll guide you through the essential criteria for making this decision and introduce you to the 20 best digital marketing agencies in Argentina.

Importance of choosing the right agency

Choosing the right advertising agency is a critical decision that can significantly impact your business’s success. A competent agency will not only help you increase your online visibility but will also provide you with the tools and strategies needed to convert that visibility into loyal customers. Furthermore, a good agency will work with you to understand your business objectives and develop a customized plan that aligns with those goals.

On the other hand, selecting the wrong agency can result in a waste of time and resources. A poorly executed strategy can not only fail to attract clients but also damage your brand’s reputation. It’s essential that the agency you choose has a proven track record of success and can demonstrate how they’ve helped other businesses achieve their goals. Evaluating their portfolio, reading testimonials and success stories, and having an open conversation about your expectations are crucial steps in this process.

Furthermore, the relationship you establish with your digital marketing agency should be collaborative and based on trust. Open and consistent communication is essential to ensure both parties are aligned and that strategies are adjusted as needed. A good agency will not only offer solutions but also educate you and keep you informed about the latest trends and best practices in digital marketing. This ongoing collaboration is what will allow your business not only to survive but to thrive in the dynamic digital world.

Criteria for selecting an advertising agency

When selecting an advertising agency in Argentina, there are several criteria you should consider to ensure you make the best possible decision. The first criterion is the agency’s experience and track record. It’s important that the agency has a proven track record in the industry and can show concrete examples of its work and the results achieved for other clients. This will give you an idea of ??its ability to handle projects similar to yours. Having specific experience with similar clients and understanding your business is a significant plus.

Another crucial criterion is the range of services the agency offers. Some agencies specialize in specific areas of digital marketing, such as SEO or social media marketing, while others offer a more comprehensive approach. Depending on your needs, you might prefer an agency that can provide a complete solution covering all areas of digital marketing, or perhaps a specialized agency that can offer deeper expertise in a particular area would be more suitable.

The agency’s culture and philosophy are also important factors to consider. The agency you choose should share your values ??and have a vision aligned with your business. This will facilitate collaboration and ensure both parties are working toward the same goals. Furthermore, it’s essential that the agency has a results-oriented approach, with a clear methodology for measuring and reporting campaign performance. Transparency in communication and the ability to adapt and react quickly to market changes are characteristics that should be present in any agency you consider.

Top 20 best advertising agencies in Argentina

1. Way2net

best digital marketing agencies in Argentina

Let’s start with our own :) Way2net stands out for its comprehensive approach to digital marketing strategies, which include Marketing and Communication Consulting, SEO, SEM, Online Advertising, Social Media Marketing, and Content Creation. Their team of experts works in collaboration with clients to develop customized campaigns that generate measurable results. With a solid reputation in the market, Way2net has helped numerous companies increase their online presence and achieve their business objectives.

Services offered:

Digital Marketing Consulting and Coaching
Search Engine Optimization (SEO)
Online advertising, including Google Ads and ads on Facebook, Instagram and Social Networks, as well as Programmatic
Inbound campaigns & e-mailing marketing
Graphic design, corporate image and website design
Landing pages and web development
E-commerce stores and online sales sites
Professional Social Media Management, Social Media Marketing – Community Management for businesses
Branding, Brand Positioning, Digital Press and Communication

Way2net has undoubtedly established itself in recent times as one of the best digital marketing agencies in Argentina and LATAM.

2. CoffeeTalk Digital Agency

digital marketing agency in Buenos Aires

CoffeeTalk: Full-service agency: design, development, digital campaigns (Google, Meta, TikTok) and consulting. They define themselves as partners of their clients, not an agency that “does something once.”

3. Wasd

Wasd: Focused on digital marketing, content & communication for startups, technology and gaming companies. They work with creativity, strategy and digital campaigns.

4. Wunderman Thompson Argentina / VML Argentina

Wunderman Thompson Argentina is a global agency with a strong presence in the Argentinian market. They specialize in creating unique brand experiences through the integration of data, creativity, and technology. Their services include content marketing, digital advertising, data analytics, and more. With a focus on innovation and excellence, they have worked with some of the world’s most recognized brands.

5. Leadaki

Leadaki: An agency specializing in full-funnel and performance strategies, with a strong focus on data, automation, and cross-channel optimization. It is a Google Premier Partner.

6. Muffin Agencia de Marketing Digital

Agency focused on social media, Google Ads and account management, with a presence in La Plata and clients in LATAM.

7. SEONET

Seonet is a full-service digital marketing agency offering a wide range of services, from content creation to advertising campaign management. Their focus on personalization and attention to detail allows them to develop effective strategies that resonate with target audiences. They have worked with clients across various sectors, helping them increase their visibility and generate tangible results.

8. Bloop Agency

Marketing agency that blends performance + content + technology to scale e-commerce and B2B.

9. Imactions

Imactions is a digital agency that offers comprehensive services (social, paid, strategy) with an emphasis on measurable results.

10. MD Marketing Digital

We have an incredible capacity for adaptation and, without exception, we develop unique proposals for each client. From startups to large corporations, we do tailor-made marketing.

11. Agencia Eleven

Eleven Agency stands out for its focus on performance marketing and campaign optimization. They offer SEO, SEM, social media advertising, and other services, with a focus on maximizing return on investment. Their team of experts works in partnership with clients to develop customized strategies that generate measurable and sustainable results.

12. Agencia Ninch

Ninch Agency is a digital marketing agency specializing in content creation and social media management. Their focus on storytelling and high-quality content creation allows them to connect effectively with audiences. They offer SEO, content marketing, online advertising, and other services, with a focus on building long-lasting client relationships.

13. Agencia Interactivity

Interactivity Agency focuses on creating engaging digital experiences that deliver results. Their services include web design, social media marketing, SEO, and online advertising. With a team of professionals passionate about technology and creativity, they have helped numerous companies improve their online presence and achieve their marketing goals.

14. Agencia Dattasmart

Communication and marketing agency with offices/operations in Argentina and Spain: branding, UX/UI, content and campaigns.

15. Agencia Buffalo

Our Buenos Aires-based team can respond to the diverse needs of our clients in marketing, online sales, social media management, corporate design, and web design and development. We offer solutions for businesses in Digital Design and SEO.

16. Mejor Digital

As an innovative Digital Marketing agency, we develop comprehensive solutions that are attentive to the evolution of the Internet, Social Media, and the user experience with brands. We know the digital marketing tools you need to differentiate yourself, gain visibility, and position your products.

17. Agencia Zetenta

We are an interactive advertising agency specializing in online and mobile marketing, social media, digital branding and web development with offices in Buenos Aires, Argentina.

Our main strength is the ability to combine different talents to meet complex communication needs, blending creativity, design and technology to create authentic relationships between brands and consumers.

18. Agencia Imaat

We are a Digital Marketing Agency located in Buenos Aires, Argentina. We are a full-service agency. This means that we not only provide advertising services and advice but also cover all the necessary areas to transform and enhance your brand. We create a brand identity and give you a unique style to differentiate you from the rest. We develop your online presence: We create your company’s website and strengthen availability and communication with your potential clients through social media. We expand the reach of your sales channels with Google AdWords campaigns and build customer loyalty and attract new opportunities through organic email marketing. Finally, we produce videos and audiovisual content to take your company to the next level.

19. Agencia Buhomedia

As a digital marketing company, we create unique digital experiences through our services: Digital Marketing, Google Ads, Web Design, E-commerce, Community Management, Hosting, Newsletters, and Corporate Videos

20. El Cielo Digital

El Cielo Digital, with more than 10 years of experience, drives the growth of SMEs through digital strategies that increase their online presence and generate high-value leads.

Our experience allows us to help our clients plan, build, and execute everything related to their company’s digital marketing.

Services offered by featured agencies

The best digital marketing agencies in Argentina offer a wide range of services designed to improve businesses’ online presence and generate measurable results. One of the most common services is search engine optimization (SEO). SEO is crucial for improving a website’s visibility in organic search results, which can increase traffic and conversions. SEO agencies use a variety of techniques, such as keyword research, content optimization, and link building, to improve website rankings.

Another essential service is social media marketing. Agencies help businesses create and manage profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn. This includes creating engaging content, managing communities, and running paid advertising campaigns. Social media is not only an effective platform for promoting products and services, but it also allows businesses to interact directly with their customers and build lasting relationships.

In addition, many agencies offer digital advertising services, including managing pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads. Digital advertising allows businesses to efficiently reach a specific audience and measure campaign performance in real time. Other common services include content marketing, email marketing, web design and development, and data analytics. Each of these services can be customized to meet the specific needs of each business, ensuring an effective and well-executed digital marketing strategy.

Price comparison and service packages

The cost of digital marketing services can vary significantly depending on the agency and service package you choose. Some agencies offer basic packages that include essential services like SEO and social media management for a fixed monthly price. These packages can be a good option for small businesses or startups with limited budgets that still want to improve their online presence.

On the other hand, larger or more specialized agencies can offer customized packages that include a wider range of services, such as consulting, digital advertising, content marketing, and data analytics. These packages are typically more expensive, but they also offer a more comprehensive approach and a greater ability to adapt to the specific needs of each business. It’s important to carefully assess your company’s needs and compare the different packages and prices before making a decision.

Social Media Statistics Peru 2025

28/02/202601/07/2025

Estadísticas de Redes Sociales Perú 2025

We Are Social and Meltwater presented the updated report Digital 2025 on Social Media Statistics in Peru. We will discuss the data recorded on the digital situation in Peru in 2024-2025.

Use of Devices, Internet and Social Networks

A total of 39.4 million mobile cellular connections were active in Peru at the beginning of 2025, equivalent to 115% of the total population. However, some of these connections may only include services such as voice and SMS, and some may not include internet access.

27.3 million people used the internet in Peru at the beginning of 2025, when online penetration was 79.5%.

In January 2025, Peru had 24.5 million social media users, which is equivalent to 71.2% of the total population.

These main statistics offer a great overview of the “digital state” in Peru at the beginning of 2025, but to understand how digital trends and behaviors have evolved over time, we need to delve deeper into the data.

General Summary of Internet Use

At the time of writing the report, the latest available data indicated that there were 27.3 million internet users in Peru in January 2025.

This means that the internet penetration rate in Peru was 79.5% of the total population at the beginning of the year.

Meanwhile, Kepios’ analysis indicates that the number of internet users in Peru increased by 291,000 (+1.1%) between January 2024 and January 2025.

Social Media Statistics Peru – General Summary of Social Media Use

DataReportal figures show that in January 2025 there were 24.5 million active social media users in Peru.

In perspective, this figure was equivalent to 71.2% of the total population at the beginning of 2025.

The analysis by Kepios shows that the identities of social media users in Peru increased by 450,000 (+1.9%) between the beginning of 2024 and the beginning of 2025.

Data published in the ad planning tools of major social media platforms indicates that there were 24.5 million users over the age of 18 using social media in Peru at the beginning of 2025, which was equivalent to 99.8% of the total population aged 18 and over.

At that time, 46.6 percent of social media user identities in Peru were female, while 53.4 percent were male.

And to add context, it may be helpful to know that 89.6% of Peru’s total internet user base (regardless of age) used at least one social media platform in January 2025.

Social Media Statistics Peru 2025 – YouTube Audience

Google’s advertising resources indicate that YouTube had 19.1 million users in Peru at the beginning of 2025.

The company’s own data suggests that the reach of the YouTube ad in early 2025 was equivalent to 55.5 percent of the total population of Peru at the beginning of the year.

To put these figures into perspective, YouTube ads reached 69.8% of Peru’s total internet user base (regardless of age) in January 2025.

At that time, 47.9% of YouTube’s adult ad audience in Peru was female, while 52.1% was male.

Data published in Google’s own advertising planning tools shows that the potential reach of YouTube ads in Peru increased by 1.5 million (+8.5%) between early 2024 and early 2025.

Social Media Statistics Peru 2025 – Facebook Audience

Figures published in Meta’s own tools indicate that the potential reach of Facebook ads in Peru increased by 450,000 (+1.9 percent) between January 2024 and January 2025.

In a more recent context, the same data shows that the number of users that marketers could reach with Facebook ads in Peru increased by 650,000 (+2.7%) in the three months between October 2024 and January 2025.

Facebook ads reached 71.2 percent of the total population in Peru at the beginning of 2025. This reach was equivalent to 89.6% of the local internet user base (regardless of age) in January 2025.

Social Media Statistics Peru 2025 – Instagarm Audience

The numbers published in Meta’s advertising tools indicate that Instagram had 10.5 million users in Peru at the beginning of 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Peru was equivalent to 30.4% of the total population at the beginning of the year.

Data published in Meta’s planning tools shows that the potential reach of Instagram ads in Peru increased by 450,000 (+4.5%) between January 2024 and January 2025.

Quarterly, the company’s data also reveals that the size of Instagram’s ad audience in Peru increased by 250,000 (+2.5%) between October 2024 and January 2025.

Social Media Statistics Peru 2025 – TikTok Audience

Data published in TikTok’s own advertising planning tools shows that TikTok’s potential advertising reach in Peru increased by 2.49 million (+11.4 percent) between early 2024 and early 2025.

Meanwhile, the figures indicate that the potential reach of ads on TikTok in Peru increased by 1.33 million (+5.8 percent) between October 2024 and January 2025.

Social Media Statistics Peru 2025 – Linkedin Audience

LinkedIn continues to grow and consolidate its position as the most important B2B social media platform for the region.

Data published in LinkedIn’s planning tools shows that the potential reach of LinkedIn ads in Peru increased by 2.0 million (+22.2%) between the beginning of 2024 and the beginning of 2025.

Quarterly, the company’s data reveals that the size of LinkedIn’s ad audience in Peru increased by 1 million (+10%) between October 2024 and January 2025.

It’s important to note that LinkedIn’s advertising tools publish audience reach data based on the total number of registered members, rather than the monthly active users that form the basis of ad reach figures published by most other social media platforms.

As a leading digital marketing agency in Latin America, we work with various companies in the planning and development of their digital strategies in the region. Whether they are B2B, B2C, small or large companies, we know how to use internet resources to boost their businesses.

Estadísticas de redes sociales en Uruguay 2023

10/03/202618/01/2024

We Are Social y Meltwater presentaron la actualización del Digital 2023 Global Overview Report. Hablaremos de los datos registrados sobre la situación digital en Uruguay en el 2022-2023.

Uso de móviles, Internet y redes sociales

La población uruguaya está conformada por 3.42 millones de personas, de las cuales el 95.7% viven en zonas urbanizadas.

El número de dispositivos móviles conectados en el país es de 5.86 millones, lo que supone que hay más de un aparato celular por persona en promedio.

Los usuarios de Internet activos en el país representan el 90.1% de la población total. De ese 90.1%, 81.8% es activo en diversas redes sociales, entre ellas: Facebook, Tik Tok, Instagram, YouTube.

Crecimiento digital: enero 2022 vs enero 2023

estadisticas uruguay 2 — Estadísticas de redes sociales en Uruguay 2023

Con respecto al 2022, la población en Uruguay aumentó en un 0.01%.

Desde el año pasado las conexiones telefónicas móviles aumentaron, específicamente en un 2.1%.

El porcentaje de usuarios de Internet aumentó en un 0.01%, a lo largo de un año.

El número de usuarios conectados a redes sociales no se ha registrado aún.

Resumen general del uso de Internet en Uruguay

¿Cuánto tiempo crees que pasas frente a la pantalla de tu teléfono?

El uso de los dispositivos móviles se ha vuelto esencial.

3.08 millones de usuarios son los que acceden a Internet desde cualquier dispositivo, registrando un aumento del del 0.01% anual.

De la totalidad de estos usuarios, el 98.2% acceden a internet través de dispositivos móviles.

Uso de redes sociales

2.80 millones de personas usan redes sociales activamente en Uruguay, es decir, el 81.8% de la población total.

El 53.6% de usuarios de redes sociales son mujeres, mientras que el 46.4% son hombres.

Estadísticas de la audiencia de Facebook

estadisticas uruguay 5 — Estadísticas de redes sociales en Uruguay 2023

¿Sabías que por medio de los anuncios publicitarios dentro de Facebook, se alcanzan potencialmente a 2 millones de personas en Uruguay? Esto presenta el 69.7% de la población activa en redes sociales mayor de 13 años. Una gran forma de comenzar a implementarlos es mediante una agencia de marketing digital argentina.

Dicho público alcanzado, se conforma por un 55% de mujeres y 45% de hombres.

Estadísticas de la audiencia de Instagram

estadisticas uruguay 6 1 — Estadísticas de redes sociales en Uruguay 2023

A través de los anuncios publicitarios en de Instagram, se alcanzan potencialmente a 1.85 millones de uruguayos.

Esto representa el 64.5% de la población activa en redes sociales mayor de 13 años.

El público alcanzado está conformado por un 55.5% de mujeres y 44.5% de hombres.

A pesar de que Instagram es una red social muy popular, apenas un 54% de los uruguayos la usan.

Estadísticas de la audiencia de Twitter

estadisticas uruguay 8 1 — Estadísticas de redes sociales en Uruguay 2023

Los anuncios publicitarios de Twitter alcanzan potencialmente a 703 mil de personas.
El 24.5% son mayor de 13 años, de los cuales hay un aumento del 3.3% en el cambio trimestral.
El público se divide en un 44.8% mujeres y 55.2% hombres.

Estadísticas de la audiencia de LinkedIn

1.20 millones de personas son alcanzadas a través de sus anuncios publicitarios en LinkedIn.

Esto presenta el 45.6% de la población activa en redes sociales mayor de 18 años.

Se presentó un aumento trimestral del 9.1%.

En la segmentación de usuarios por género, LinkedIn se conforma por el 50.9% de mujeres, y el 49.1% de hombres.

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e-commerce in Argentina, 2020 brief

25/02/202607/04/2021

Year 2020 has undoubtedly been an atypical year for everyone and e-commerce in Argentina could not stay on the sidelines. Beyond the difficult economic situation the country is going through, this last year of the Pandemic has resulted in significant growth for online sales.

The year 2020 has been an unprecedented year for Argentines, as well as for the rest of the world. Our lives have changed and our shopping behaviors have changed too. And in a few months, a greater evolution has been achieved than in recent years when talking about companies digital transformation and e-commerce. From our Way2net digital marketing agency we can attest to this, since all our clients, regardless of the industry, have experienced great growth in their online sales.

Let’s review some indicators that show this:

+58% of people do banking operations online or through the app (48% in 2019)

+48% watch on demand movies (40% in 2019)

+43% order food online (27% in 2019)

+34% buy food and beverages online (18% in 2019)

+1.28 million of online shoppers, for a total of 20.05 million (18.77 million in 2019)

facturacion 2020 e-commerce en argentina — Fuente CACE

+124% growth in revenue ($ 905 million vs. $ 403 million in 2019)

6 out of 10 buy a product at least once a month. And half of post-pandemic online shoppers are already everyday or regular e-commerce users.

crecimiento e-commerce en Argentina — Fuente CACE

The key factors to buy online: Home delivery, the ease of finding products quickly and the safety of the operation were more powerful than in 2019.

However, not all that glitters is gold, and we can also mention the cons.

Main obstacles for e-commerce development of e-commerce in Argentina

Shipping costs are the main barrier. Although many new players have appeared competing for services and rates, the cost of shipping in Argentina is still high.

Logistics and delivery delays are another factor mentioned.

Another important obstacle for consumers is not being able to see and touch the merchandise. Especially in some areas such as clothing, shoes and others, and especially when the customer does not know the brand that they are buying.

e-commerce en argentina problemas — Fuente CACE

On the business side, we can also mention that as there was greater competition and concentration of online sales, the costs associated with online advertising have also increased.

For some companies, it has also been a problem not to be prepared to face the online world, with a digital strategy already planned and underway.

How is the profile of the online consumer in Argentina?

In 2020 we find a more diversified buyer profile, with post-pandemic buyers entering the ecommerce world buying mobile, while more experienced buyers continue to use more desktop computers.

Another aspect that stands out is the change in the socio-economic profile of online shoppers. We went from the historic high and medium level to a more socio-economic profile in the medium and low segment. It is not that the high segment disappeared, but based on their experience they have expanded the categories that used to bought online, while the lower middle segment is more about a new consumer, who was not used to buying online.

No major changes were observed with respect to the chosen payment method, and credit card is still the main method used.

principales medios de pago ecommerce en argentina

On the other hand, a great change was noticed in the chosen shipping method, as a result of the pandemic, where home delivery was positioned in the first place, displacing the picking in store that had been leading in previous years.

Main industries e-commerce in Argentina 2020

Sportswear, clothing and food and beverages are the TOP3 of the most popular categories among Argentines for this 2020. Food and beverages climbed 7 positions in the year of the pandemic. Then followed closely by Technology and Electro.

principales rubros de e-commerce en Argentina 2020 — Fuente CACE

For the first time in many years, COVID-19 has eliminated tourism and entertainment from the ranking of first time purchased categories, giving the place to categories related to food, home conditioning, personal care, courses, careers, seminars, among others.

We will see what awaits us in 2021, but everything suggests that we will have another year where e-commerce development will once again be one of the stars in this adverse economic context

Data Source CACE

Way2net awarded as Top Digital Marketing Agency in Argentina

19/02/202619/11/2020

Way2net is a digital marketing agency, specialized in e-strategy planning and business development, digital marketing, online advertising, web optimization, social media, web design, and development. We are a Google Partner Agency certified by Google Inc. and we offer a wide variety of services including digital strategy, social media marketing, and advertising.

Clutch recently announced the top digital marketing agencies in Argentina. We are excited to announce that Way2net has made the list on their directory.

Clutch is a B2B market research firm located in Washington DC that connects service providers and buyers through data and verified research. Central to their process is client reviews. In this unique process, analysts have spoken directly with many of our clients and learned more about the services we provided, as well as technological capabilities, results, and business acumen.

Our clients’ participation made this award possible, and we want to thank them for their time and honest feedback. Below is are excerpts from recent reviews, along with project summaries:

“We continue working with them because of their thoughtful service.” –Marketing Coordinator, Synthon Bagó

Our team was hired to develop a pharmaceutical company’s marketing strategies. We work with different social media channels, crafting campaigns. We also worked on their site.

“With Way2net Digital Marketing Agency, we found a mix of business expertise and digital experience.” –Founder, Delbazar

We provided a variety of digital services for an online store. Our team developed an e-commerce website and social media campaigns

Digital marketing has forever changed how companies attract customers and generate revenue. If you’re considering hiring an online marketing company to help you boost your brand image, position your company in search rankings, or manage your social media presence, The Manifest can help find a business to best suit your needs. The Manifest, an affiliate site of Clutch, lists top digital marketing companies in Argentina. Among top companies, the site also lists descriptions, projects, and awards for users to utilize.

Need advice in marketing and communication? We are experts in digital strategy. Contact us by phone or fill out the form on our website and a team member will be in touch shortly. We look forward to hearing from you and your team.

The main benefits of WooCommerce for startups

25/02/202620/08/2018

WooCommerce is a WordPress plugin that is ideal for ecommerce retailers just starting out. It is simple enough to learn, pretty powerful, and you cannot beat the price – it is free.

Let’s check main benefits of WooCommerce:

It is free to download: There are many different CMS systems available and they are great. The drawback with a lot of these, however, is the price.

It is easy to use and flexible: You can easily add categories, change prices, etc, even if you have very little technical know-how. It is WordPress based so if you are familiar with WordPress, you will adapt quickly. You can also link into virtual products.

Build a professional looking store: You can use WooCommerce to build an ecommerce platform that looks professionally designed on your own site.

You can customize it a lot: There are a lot of different customization options that you can use to help your site stand out. Strangely, for a free plugin, you have a wide range of themes to choose from. Choose any of the 39 themes from WooThemes to get started. Unlike some other themes, you are able to change preset colors, CSS styles, and coding.

A full platform: It is a completely functional, professional ecommerce platform. It’s safe to say that besides some good WordPress hosting (and WordPress itself, of course), WooCommerce is all you really need to start making money off your website right away.

You are able to access various analytics and make use of tracking, tools to boost customer engagement, apply the discounts you like, and keep your clients up to date when it comes to the status of their orders. It allows you all the functions of many of the expensive paid options and quite a few more.

Analytics built-in: You can choose to make use of the analytics built into the system to track sales, average order totals, client statistics, etc. from the admin panel. The information is presented in an easy to understand style.

Many apps and extensions: There are a whole host of apps and extensions that can be used to increase the functionality of your WooCommerce site. Some of these can be downloaded free of charge, like Google Analytics, others you have to pay for. With the add of the apps, you can get all the information and functionality you might possibly want without having to click out of your admin page.

WooCommerce is a plugin that will prove worth its weight in gold. It is ideal for a startup because it offers such a wide range of features and a lot of support. It is also a well-known plugin between leading digital marketing agencies.

Sources:

https://websitebuilder.org/Facts-You-Need-to-Know-About-WooCommerce

Way2net recognized as a Leading Digital Marketing Agency on Clutch.co!

18/02/202602/07/2018

Way2net works Way2hard to become a Leading Digital Marketing Agency and to make sure your business has the resources it needs to distinguish itself and to be successful in the ever growing online market. With our expertise in Business Development, Web Design, Online Marketing, Internet Advertising, and Digital Strategy, we know how to help you get where you want to go.

To give our word more significance, we are very happy to report that we have recently been recognized by Clutch’s as one of their Top Digital Marketing Agencies in Argentina! Our excellent team of marketers continuously produces results so remarkable that Clutch even ranked us as one of the top recommended Digital Marketing Agencies in Latin America on Clutch’s leaders matrix as well!

Clutch is a B2B ratings and reviews platform based in Washington, DC that is dedicated to giving businesses a simpler and more efficient medium of searching for the most suitable agencies with whom they can form partnerships for projects. The research firm maintains a growing list of company profiles, enhanced with verified reviews by the past clients of those companies. Their goal is to provide the most accurate information available on each agency to businesses in search of partners with the most appropriate qualifications that will help them arrive at the desired outcomes for their projects.

Here’s what some of our esteemed clients had to say about our collaborations:

“Their knowledge of digital platforms and ability to understand a very specific industry like ours is outstanding.” – CEO, Grupo MCI

“They’re a true partner that knows our business.” “Their work has helped grow the number of clients substantially”- Director of Client Solutions, Go Global

It was stellar reviews like this that got us the accolades we’ve received. Check out Way2Net’s profile to read more great client reviews!

Comments about Instagram logo redesign erupt in social networks

29/08/201818/05/2016

We were already hearing rumors that Instagram was working on the redesign of a new design for Android, but we did not expect the renovation was going to be so radical. The popular photographs App with over 400 million users, announced a new design for both the application icon, and everything inside it. The new Instagram logo redesign corresponds to the third time that the App changes it appearance. The first two designs were made by Kevin Systrom (Instagram co-founder) and the last one by Ian Spalter (chief designer).

The redesign also extends towards the three applications owned by the social network: Boomerang (facilitates recording short videos), Layout (used to create photo collages) and Hyperlapse (creates fast motion videos).

As reported by the social network in its announcement, the new design improves how the App looks and feels, but without changing the navigation style that characterizes it. In addition, the App aims to put more focus on photos and videos.

Ian Spalter said that this redesign is a reflection of the different ways in which users of Instagram, Layoutt, Boomerang and Hyperlapse use the services. “We ask employees to describe Instagram logo of in less than 5 seconds. Almost all obviated the rainbow, lens and viewfinder”, said design specialist.

What is curious is that in the middle of the vintage revolution that society lives, Instagram has decided to eliminate the retro air that characterizes the App since its launch in 2009.

Several social networks impact

Instagram users level of satisfaction has always been high, since the platform is dynamic and filters have been improving. What happened, then, that the App become object of criticism?

Social networks are sensitive, perhaps this is the reason why Instagram users does not applaud the new logo. Instead of this they express their rejection in other social networks like Twitter and Facebook.

Users in social networks, especially on Twitter, were quick to express their opinion:

What do you think about Instagram logo redesign?
Consult us about our Monthly Plan on Social Networks!

Smart Watches: New opportunities for personalized marketing

05/04/202010/05/2016

The emergence of mobile and other devices has changed the way we live and what we expect from brands. We intend to constantly receive information and, in order to facilitate the measurements of athletes performance, smart watches and bracelets appeared and carry different sensors: accelerometer, GPS, compass and even the ability to measure heart rate.

More and more people are encouraged to buy these devices to be measured, and this year 17.4 million will be sold, 12% more than last year.

Along with the data collected applications appear to presented in graphical form the results of daily monitoring. These apps serve to improve and draw new objectives, like number of steps, calories burned, mileage and speed.

This tools are increasingly used by brands that are pending in “I want to know” micro-moment, and this become a great opportunity to accompany the user experience. Most important sports brands have their own measurement app: “Runtastic” from Adidas; “RunKeeper” from Asics and “Nike Plus” from Nike.

Brands take advantage of this personalized marketing channel , based on data registered users, and together with a specialized team offer useful messages to accompany these processes. The aim of brands is to provide useful tools to their potential consumers, help improve their performance and turn them into loyal customers.

How should brands make its appearance?

The way consumer fractured into thousands of micro moments in real time with purchase intent is an opportunity for brands. The user geolocation is a great advantage for those who want to capture potential customers when they are near a point of sale or local.

They should use these platforms to build a closer relationship with consumers, capturing the flow of data they accumulate in this apps. For example: After long walks, our potential customer shoes get ruined . Suggesting my brand sneakers, along with various promotions and benefits could encourage their purchase.

Contents may not be invasive. Brands must think about how can they add value by offering useful information and data to consumers. Advertising evolves, becomes less aggressive and sidesteps the “buy now”.

Do you know how to deliver value to your target audiences in order to transform them into loyal customers?

Virtual Reality and Marketing: Opening the range of opportunities

09/04/202004/05/2016

The union between marketing and virtual reality is here to stay and it started to open the window of opportunity for brands.

It is important to note the difference between “virtual reality” and “augmented reality” to avoid confusion. The virtual reality means that your body leaves the physical place where you are, your brain go to the site to which the brand wants to teleport, while augmented reality applies a digital layer to the physical world.

Virtual reality experts agree that 2016 will be the year in which sales of these glasses increase, because there are more models and they become more accessible. Companies with huge weight in the sector begin to invest in augmented reality to enhance the experience of its consumers.

Coca-Cola, for example, made use of the famous augmented reality glasses Oculus Rift, recently acquired by Facebook, to transport users at Maracana Stadium locker room and allow them to advance to the field. Meanwhile Facebook expects to have a market of one billion users of virtual reality with its support for the Oculus project.

On the other hand, the popular TV channel HBO decided to offer a virtual experience to “Game of Thrones” lovers and Nissan made use of this glasses allowing users to virtually explore its prototype car.

Google updated the app of its virtual reality system Cardboard, using a cardboard and a smartphone, and is now available in 39 languages. The large company announced that “Street View” system is now available for Cardboard. This allowed everyone to visit cities and places around the world, which opens up endless opportunities for tourism marketing.

Argentina is not far behind. Collateral Studio is a pioneer in virtual reality, being the first study in Latin America to produce a short film for this format. The company has done production work for virtual reality Burman Studio, Club Atletico River Plate and Tedex River Plate, among others.

Uses of virtual reality and marketing

Depending on the brand strategy virtual reality can serve in a marketing campaign in several ways:

1. Product Placement: From video games to series can introduce a brand within the virtual reality experience. This will allow companies gain a foothold in consumer’s mind in a new way.

2. Events: We used to see wine tasting at events when their respective brands want to introduce the product, but in sectors such as tourism and services this task becomes more complicated. Virtual reality comes to simplify the lives of many brands seeking to publicize what they offer but thay can only do so with video clips or still photos.

3. Ecommerce: Virtual reality allow users to access stores to buy the products they want easily. Can you imagine doing purchases from the couch?

To exploit all the potential of virtual reality in the world of marketing we will have to wait for the technology to settle. For now there are many promises and some realities.

Is your brand ready to face all the innovations in technology?

Secrets of YouTube

05/04/202015/04/2016

Scooter Braun, manager of artists, chosen by “Time” magazine as one of the top 100 influencers in the world, shared some of YouTube secrets.

Braun owns SB Projects, a company dedicated to find engagement of artists worldwide. It was he who convinced Bieber moving to United States and who led him to fame. Later he did the same with other artists such as Psy, Ariana Grande or Carly Rae Jepsen.

We will share some helpful tips to achieve digital marketing dream: amass the scope and build a brand.

Generate privacy

For Braun, the key to success of the first videos of Bieber broke a tie one on one with people watching him. For him it is not about “millions of impressions,” but to provide experiences.

Braun recommended the young Bieber to begin each video saying his name and sing live. What he wanted was to make people feel they are in the room with him or that they are looking at something intimate and private.

Listen to your audience

In the early days of exploding Justin Bieber, Braun saw that the artist was having a ton of traffic on YouTube in the UK. Braun wanted to take the artist there, but the record firm opposed because Bieber wasn’t on UK radio.

Braun insisted and brought Bieber to the UK on their own. They came to Universal Records and announced that they would be giving a show on the label. The success was overwhelming and the next day, his songs began to be heard on the radio in the UK. This was one of the first experiences in which online ended nurturing traditional media.

Be creative!

Many people would tell Braun that music industry was dead, however, he found on YouTube a unique opportunity.

Braun knew that things had changed: music could be obtained for free, and it invalidates the need to buy a CD or pay for a concert. A single hit would not fill stadiums, people had to listen to artists and they should like it.

What is the solution to make it profitable? “You need to be more creative”, Braun says. YouTube paid music industry more than 3,000 million dollars in royalties. Braun showed music industry did not die, it just reinvented.

Is your company ready to exploit the benefits of YouTube?

Consult us for our monthly plan of social networks and digital marketing services!

“Click to Call” button: The key to attract customers

29/08/201807/04/2016

When users sail on a search engine from their mobile device, they have a specific intention. The possibility to call with a “Click to Call” button may be the key to success in getting users close to buying a product or service materialize conversions.

The button on search ads is next to the description of the product and displays a calling poster. By tightening the link, consumers communicate directly from their smartphone with the business. The cost is the same as clicking on a title.

A study held in September 2015 by Ipsos in Mexico and Argentina discussed the importance and the impact that the “Click to Call” button has on search and mobile shopping process. The results of this study showed the following data:

• 76% of respondents in Mexico and 61% in Argentina considered it is very important to be able to call a seller with a button on the search result. Such is the importance of this point for respondents, that more than a half said they would seek another business if they could not communicate in this way.

• In Mexico users consider equally important the website address and the button to call on online searches.

• Calls are extremely important especially for Argentina’s users- which usually ask for specific data that is not on the website as product information, pricing or promotions.

• The industries in which the “Click to Call” button is really demanded by users are: travel, tourism, local services, automotive and technology products.

• In Mexico, nearly half of consumers admit they do calls before making a purchase. In Argentina the percentage is 40%.

To consider!

The “Click to Call” button is a fundamental tool in the way the consumer is about to buy or is in full investigation. Some factors to consider are:

• Today mobile search outperform those made from desktops. Therefore your business may have specific ads for these platforms.

• In search results it is essential to describe the product, specify the website and add the “Click to Call” button.

• The “Click to Call” button can help a lot in the final purchasing decision of users.

Does your company website has a “Click to Call” button that allows conversion optimization?

Key interfaces for your mobile site

04/06/202501/04/2016

What do your users want to do from their smartphone? That is the question that companies must do themeselves in order to understand their user’s needs. Focus on users experience is one of the keys to ensuring the success of a mobile site.

One of the common mistakes brands make is to assume that because they know from wich device the user is interacting with, they can predict the criteria they are going to use.

Another mistake is to assume that users only want to access content “important” to them, when what is “important” or “irrelevant” to the user constantly varies.

Finally, brands usually let UX machines take all the decisions on mobile sites. This is a work that should be carried out together by different areas, aiming to achieve the objective.

The question then is which are the most important interfaces in a mobile site? These are:

Homepage

When a mobile site is opened, the user has to find everything easily. Calls to action should be highlighted and navigation menus should be easy to understand. There must be easy to go back home and promotions can not be intrusive.

The site should be optimized for mobile. This means that no clicking should be needed to zoom, there’s no need to use hyperlinks that open in new tabs, and other issues that complicate the user navigation.

Seeker

The Finder mobile site should be always visible at the beginning of the page and provide relevant results for the user. The use of filters can be of great help to guide users.

Choose neutral colors as wallpaper and highlight calls to action, as well as prices, reviews and stock, can help supplement the user experience.

Forms

Forms can be a source of success or failure. The important thing is to design it efficiently asking only essential information and guiding users along the way.

Forms:

-They must be brief and friendly.
-They must be tools to facilitate data entry (such as autocomplete).
-They must show when a field has been completed successfully.

In conclusion we mention that the homepage, the online search and forms are some of the interfaces users deal with , but are those that define the permanence of consumer mobile site and the success of your conversions.

Is the website of your company properly adapted for mobile?

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